Will AI Replace Course Creators, Online Coaches and Consultants?

9 minute read

As soon as a new technology emerges, our initial reaction can often be fear of the potential changes it may bring about in our lives.

When modern artificial intelligence tools were made wildly accessible to the public in late 2022, it was no exception.

Many people realized the power of AI and started to wonder how it would change the reality of how we do business and how we interact. One of the overarching questions was - and still is - will AI take my job?

In today's article, we will focus on a specific industry: online learning, and how AI will affect online course creators, coaches and consultants.

Course creation and coaching are based on exchanging information: a client would pay a coach or invest in an online course in order to learn a new skill, or become more knowledgeable about a certain topic.

AI language tools, like ChatGPT, are highly convenient for gaining new information quickly about any topics or questions one may have.

So it is natural for this question to arise:

Will AI replace Course Creators, Coaches and Consultants?

No, we do not believe that artificial intelligence is a threat to course creation and coaching. And here is why.

Recently, there have been numerous exciting advancements in AI that have the potential to greatly enhance various aspects of our lives. Although AI is impressive, it can also be intimidating for many people, especially due to the rapid pace of these advancements.

For creators of any kind, it can feel somewhat alarming how AI excels at creative tasks and can effortlessly produce work comparable to that of artists, writers, and designers within seconds.

Even online course creators are not immune to this concern, particularly considering AI's vast knowledge from its training data.

So, is there a chance that online course creators will become obsolete in the future, with AI taking over course creation?

In our view, that's not the case. As more and more people seek learning opportunities online, digital courses are here to stay - along with human online course creators.

This doesn't mean that nothing will change, though.

AI is likely to change forever the way online courses are developed, requiring course creators to adapt to this new trend.

Rather than ignoring AI and pretending that nothing is changing, those course creators who are quick to adapt will probably find the most success in a future dominated by machine learning.

So, to put it simply: AI will not replace those course creators and coaches that are able to adapt to this rapidly-changing technology.

However, AI is making information more accessible than ever before, so course creators need to be prepared to offer more than just information. They need to offer whatever AI lacks.

If you think about it, the invention of AI is not much different from the invention of the Internet around 40 years ago.

In the same way, when the internet started to play a role in our daily life, people were scared about losing their jobs and becoming obsolete. And some did. However, those who took advantage of this new technology and decided to adapt it instead of fighting it succeeded.

If you are an online course creator or a coach, think about this:

People buy online courses and invest in coaching because they want to reach a certain result and transformation in their lives.

Even if AI didn't exist, they could still simply find the solution to their problems by searching on Google [for free].

So why do people still pay for online courses or expensive coaching programs, when they could find the answer they are looking for for free?

They do that because they believe that your online course or coaching program will help them get their desired result faster and better than some simple Google searches.

The same concept applies to AI. While people could simply ask ChatGPT to help them solve a problem, many people will still prefer to invest in an online course - which offers them more than simple information.

So what are the elements that online course creators should incorporate in their business to successfully adapt to the advent of AI?

What Course Creators Need to Do to Stand Out in the AI Era

So we have established that course creators and coaches will not become obsolete because of AI.

However, if you want to be successful, you need to adapt and add to your business what AI cannot offer.

So you need to ask yourself: What are things that AI cannot do?

Here is what we came up with:

AI cannot have the unique experiences that you have
AI cannot create a sense of community and belonging
AI cannot personally interact with your customers
AI cannot keep students accountable
AI cannot make learning fun

Let's see in more detail how you can use these "weaknesses" to your advantage:

Add a Community Space to Your Course

In a world where AI outperforms humans in speed and quality, students will prioritize distinctive and customized learning experiences over generic courses that deliver identical content to everyone.

It's crucial for students to recognize that there's a genuine person behind an online course, and they desire to establish a connection with both you and fellow students.

If you haven't done so already, it's worth contemplating the establishment of a community within your online course.

With Heights Platform, you can effortlessly create a vibrant community alongside your courses and products, enabling students to engage in conversations, seek clarification, and establish meaningful relationships.

Establishing a learning community is a fantastic approach to fostering active student involvement and facilitating peer-to-peer learning at their own pace within your course.

By integrating a community into your course, learners can reap the advantages of social learning, leading to enhanced engagement and motivation. The community serves as a platform for students to exchange ideas, seek clarifications, and provide feedback to their fellow learners.

Heights Platform's online community feature is seamlessly integrated into the platform, ensuring convenient accessibility for learners as they navigate through the program. Course creators can leverage this feature to encourage interaction, collaboration, personalization, and inclusivity, ultimately fostering a sense of belonging and strengthening connections among learners.

Creators have the flexibility to structure the community in diverse ways, such as establishing communication channels for different topics, organizing them into channel groups, enabling specific channels for particular students, and moderating posts within the community.

Personally Interact with Your Students

Another thing you can do to make your online course more engaging and add the "human touch" that AI cannot provide is to personally interact with your students.

You could incorporate live webinars and personalized coaching calls alongside your pre-recorded lessons.

These additional elements provide students with a more enriching and interactive learning environment.

During live webinars and coaching calls, students have the opportunity to actively engage with the course creator and the content in a manner that suits their individual needs.

They can come prepared with their own questions to ask during Q&A sessions, allowing direct interaction and personalized guidance.

Plus, students can also benefit from engaging in discussions with the creator and fellow attendees, fostering a sense of community and collaboration within the learning journey.

If you don't have the time to offer group or one-on-one coaching calls, you can simply send a personal email to your students to check on their progress and make yourself available for any questions they might have!

Keep Students Accountable

A key element that can determine the success of an online course is its completion rate: how many students actually complete the course after enrolling?

One way to increase completion rates for your course is to keep your students accountable.

It is very common for people to purchase an online course and then not even start it, or simply forget to finish it because of the lack of accountability.

So what can you do to keep online course students accountable?

First, as we already explained, adding a community element and personally reaching out to students can help to remind them about the course.

The actual structure of your course can make a difference as well.

If you use Heights Platform to sell online courses, you know about our challenge feature.

launch an online challenge with Heights Platform online course software

A challenge in Heights Platform is an online course with a fixed start and end date. What sets challenges apart from regular online courses is how students access the lessons.

You can set specific dates for when your challenge will be available to students, as well as release dates for each individual lesson.

Unlike traditional online courses, lessons within a challenge become unavailable or expire after a customizable time period.

All participants who enroll in your challenge will gain access to the course and new lesson content simultaneously.

After completing a challenge, creators using Heights Platform have the option to easily restart and rerun the challenge with a single click. You can choose the launch date for the new challenge, and the system automatically calculates the dates for lesson releases based on the settings from the previous challenge!

Learn more about online challenges:

The limited availability of lessons in a challenge creates a sense of urgency and drives motivation among online course participants. As each lesson is released, challenge students receive personalized email notifications directly in their inbox, which creators can customize for each lesson.

Often, individuals purchase an online course and begin the initial lessons but eventually drop out due to a lack of reminders.

Sending email reminders can significantly impact the attendance and engagement of participants in each lesson of your challenge. The best part is, you can achieve this without the need for any additional email software!

Make Learning Fun With Gamification

When students perceive progress and find enjoyment in course content, they are more inclined to actively participate in the course and engage with the learning community.

Gamified learning involves integrating game-like features into the educational process, which fosters increased student involvement in instructional activities.

With Heights Platform, course creators have access to a range of tools and features that facilitate the creation of interactive and engaging learning experiences.

The gamification capabilities offered by Heights Platform include elements such as points, badges, and completion certificates.

These features serve as motivators, incentivizing students to complete tasks and successfully accomplish their learning objectives.

You can also give your students assignments and projects through the platform, which helps them apply what they've learned in a practical way. This way, they can gain a deeper understanding of the course material.

By using these gamification elements and tools in your online courses, you can boost student engagement and motivation, leading to better learning outcomes. Additionally, it helps improve your online reputation by offering a more immersive and interactive experience for your students.

Use AI to Your Advantage with the Heights AI

Last but not least, one of the best ways for creators and coaches to take advantage of AI instead of fearing it is to embrace this trend and use it as a tool to create faster and better than before!

At Heights Platform we have developed an AI specifically designed for course creation and coaching:

Introducing the Heights AI, your ultimate companion for building and growing your online business as an online course creator or coach!

What makes this AI truly special is that it has been trained exclusively on the wealth of knowledge and expertise from the Heights Platform team. Unlike other generic AI tools out there, it's specifically tailored to the world of online course creation and promotion.

With the help of the Heights AI, you can generate a complete draft of your online course in less than a minute. It's like having a personal assistant at your side, providing valuable feedback on your ideas and helping you bring your course to life.

Here's some of the magic that the Heights AI brings to the table:

Craft an entire online course draft (+ other course creation elements): Simply provide the title of your course, and the Heights AI will work its magic by generating a course outline, writing a detailed course description, and even providing a thorough review of your course title. It goes the extra mile by creating the online course within your Heights account and selecting a suitable cover image, making your course creation process a breeze.

Heights AI create online courses with AI

Chat with the AI about course creation or support: Have a conversation with the AI and ask it about various topics such as course creation, effective marketing strategies, and leveraging the full potential of Heights Platform. The AI is here to provide you with valuable insights and guidance based on its specialized knowledge.

Enhance your website's SEO: With the Heights AI, you can optimize your website pages for improved search engine visibility. The AI thoroughly analyzes your web pages and offers personalized suggestions on how to enhance your on-page SEO, helping your website climb higher in Google search rankings.
Your personal coach: Take your business to the next level with personalized coaching and autonomous assistance from hybrid AI coaching designed to cater to your unique needs and goals. Benefit from tailored advice and support to fuel your growth.
Course and product editing made easy: You can delegate certain tasks to the Heights AI within your Heights account. Imagine being able to chat with the AI and ask it to perform actions like setting the price of your course to $200, or scheduling the launch date 30 days from now. The AI swiftly makes the requested changes, saving you time and effort.

Try the Heights AI today!

Will AI Replace Course Creators, Online Coaches and Consultants?

Will AI replace Course Creators, Coaches and Consultants?