How to Grow Organic Traffic With Public Community Posts

This March 2025, Heights Platform launched a powerful new update: free community channels can now be made public and discoverable by Google.

That means your community is no longer just a space for members — it becomes a magnet for new leads and potential customers.

Imagine this: someone searches a question on Google and lands on a discussion in your community. They find it valuable and want to explore further. The only way to get it? Join your program.

What Is a Public Community in Heights Platform and How Does It Work?

With this new release, any free channels in your Heights community can now be indexed by search engines. That means:

• Posts in these channels can show up in Google search results or ChatGPT answers.
• Non-members can read the single post they land on, but they won’t have full access.
• To read more posts or comments, they’ll be able to sign up for your program.

It’s like having your own mini Reddit, under your brand and domain!

Inside Heights Platform, your community is organized into channels that are similar to discussion categories or topics. These channels can either be public (free to access) or private (paid, included in your course or bundle).

Public channels are open to anyone who joins your program, and now, with this update, their content can be indexed by search engines.

This means that posts, questions, and answers shared in those channels can show up in Google searches and help bring new visitors to your site.

Let’s say you run a photography course. In your public community channel, someone posts a question about low-light settings.

Another member replies with a great tip. That thread ranks on Google.

A beginner photographer finds it, clicks through, and joins your free community — then ends up buying your course.

Private channels, on the other hand, are still restricted. These are often used for premium content or course-specific discussions and are only accessible to paying members.

Posts inside private channels are not indexed by search engines and remain completely hidden from the public.

How to Turn It On

If you have free community channels and you want them to appear in search results:

1. Go to your Account Settings.
2. Scroll to Community Settings.
3. Make sure "Allow Search Engines to Index Public Community Posts" is checked.

If you prefer your community to remain private, simply uncheck that box.

How Public Communities Help You Get More Organic Traffic

You already know that creating blog posts, social media content, and YouTube videos can help you attract customers.

But that takes time and effort. Writing blog posts requires planning, outlining, drafting, editing, and promoting each piece.

Filming and editing YouTube videos can take hours — even days — and depend on production quality, scripting, and SEO optimization.

Social media content moves fast and often requires constant output just to stay visible. These traditional methods work, but they demand consistent effort and resources.

The new public community feature in Heights offers a new way to get traffic powered by your audience’s authentic conversations.

It gives creators a way to grow organically without needing to constantly produce new standalone content.

With this new update, your community promotes itself — and here’s how:

Effortless SEO

Every conversation, question, and comment inside your free community channels becomes an asset.

These posts are now indexable by search engines like Google. That means you’re constantly adding content to your site, automatically.

You don’t have to write dedicated blog posts — your audience creates discoverable content for you just by participating.

Increased Discoverability

When someone types a related question or topic into Google, your community post can show up in their search results.

That gives you exposure to people who have never heard of you, but are already interested in exactly what you offer. It’s targeted visibility without the cost of ads.

Trust Through Authenticity

People trust people. A discussion thread between real individuals feels far more genuine than a marketing article.

Like Reddit, these conversations carry more weight with readers because they feel unscripted and real. This builds credibility with your audience before they even join.

More Sign-Ups

Each visitor who lands on a community post sees a preview of your content.

If they want to engage further — see more posts, comment, or ask their own questions — they’ll need to join your program. It gives them a reason to join — a preview of value that encourages them to sign up and learn more.

No Extra Work Required

Unlike a traditional content strategy, you don’t need to constantly generate new material.

You just need to host meaningful discussions. When your community is active, your presence grows online automatically. The more value your members share, the more organic reach you gain — without lifting a finger.

This approach taps into real conversations to improve your visibility in search engines. As people interact naturally in your community, it steadily builds credibility and brings more of the right audience to your program over time.

Earn Money Through Affiliate Commissions

There’s another added benefit to turning on the public community feature in Heights — it can help you earn recurring affiliate commissions.

When this feature is enabled, each of your public community posts gets its landing page. These landing pages show a preview of the post and a call to action inviting readers to join your program to see more.

Below that CTA, there’s a small “Built with Heights” label. If you’re a Pro plan user, you have the option to leave this label visible or remove it entirely. But if you leave it on, here’s the bonus:

That link is automatically tied to your affiliate account. So, if someone clicks it, visits Heights, and signs up to create their own program, you’ll earn a 30% commission on their payments. That’s recurring revenue that is automatically tracked and credited to you.

In other words, your public community posts don’t just attract new customers to your business — they also give you a passive way to earn from other creators who decide to use Heights.

This perk is only available to Pro customers who opt to keep the branding label visible on their landing pages.

How Heights Public Communities Bring You New Customers (Step-by-Step)

If you’re wondering how this actually plays out in practice, here’s a simple step-by-step of how public communities can bring you new customers:

Step 1: Activate the Public Community Feature

Head into your Account Settings in Heights Platform and make sure the "Allow Search Engines to Index Public Community Posts" option is checked.

This ensures your free community content becomes discoverable online.

Step 2: Populate It and Engage Your Members

Start meaningful conversations in your free community channels.

Answer common questions, invite discussions, and encourage your current members to share their thoughts and experiences. This activity creates a growing base of authentic, valuable content.

Step 3: New Customers Find Your Post on Google

Someone searches for a question your community has already answered.

Thanks to Google indexing your public community posts, your content appears in the search results, just like a Reddit thread would.

Step 4: They Want More and Sign Up

The visitor lands on your community post. They get a helpful preview, but to read more or join the conversation, they’re prompted to sign up for your program.

Here they can join your community for free, and access more content. While they are inside your program, they will also be able to browse through your paid offering, and potentially become your customers!

Step 5: Repeat Automatically

Every new conversation adds to your discoverable content, but this only works if your community is active and has regular engagement.

However, a public community channel with just a few scattered posts won’t have much impact in search rankings.

The more content you generate through meaningful discussions, the more pages Google can index, and the better your chances of reaching new audiences.

As your community grows, so does your presence in search results.

Over time, a well-maintained and engaging community can become a reliable source of organic traffic, leading to more visibility, more leads, and more potential customers.

Tips to Build an Active Online Community That Ranks on Google

An active community is key to getting results with this new feature.

Here are a few ways to keep engagement up and ensure your community becomes a valuable marketing asset:

Plan Your Community Posts

Now that your community posts can be found on Google, you might want to plan your content more intentionally.

Begin by posting common questions your audience is likely to ask. Share answers, invite feedback, and encourage your early members to contribute.

This gives new visitors a reason to stick around and helps create a strong base of searchable content.

Be Present and Consistent

Your involvement as the creator sets the tone. Regularly reply to posts, ask follow-up questions, and acknowledge members’ contributions.

This shows that the community is active and worth joining.

Make It Easy to Participate

Create simple prompts or recurring conversation starters (like "Question of the Week" or "Show Your Progress") to lower the barrier for participation.

Casual threads are often just as useful as technical ones when it comes to attracting search traffic.

Even if you’re not deliberately targeting keywords, something a member says in a comment might line up perfectly with what someone is searching for.

This means your post could rank, not because you planned for it, but because real conversations often naturally include the phrases and topics people are already looking for.

Encourage Sharing and Peer Support

The best communities are collaborative. Prompt members to help each other, share resources, and discuss wins or challenges.

These real discussions are not only helpful to your members but also rich in organic keywords that improve your search visibility.

Creating a welcoming space where people want to participate will naturally lead to a larger, more searchable body of content and better results from this new feature.

Start Using Heights Public Community to Grow Your Audience

If you’ve already built a community on Heights, you’re one step away from tapping into a new channel for organic traffic. A small tweak to your settings could help more people find your content through search.

And if you haven’t started building your community yet, now is a good opportunity to start.

With public channels, you don’t just create a space for your existing audience — you also open a pathway for new people to discover and engage with your program in a way that feels natural and useful.

Create a space where conversations turn into conversions and let your community work for you.

Start building your public community now inside Heights Platform.