How to Market an Online Course With AI (5 Ways)

7 minute read

A lot of you may know that you can use artificial intelligence to create content, such as AI-generated art, writing copy, editing images or videos. But did you know that you can use AI in marketing as well?

In today's article, we will talk about online courses, and we will cover how to market an online course with AI.

More articles about AI for course creators:

How to Use AI to Market an Online Course

Utilizing AI to promote an online course is an effective tactic to expand your target audience and optimize your marketing strategy.

AI works well in handling monotonous tasks and offer data-driven insights for your marketing efforts.

So let's see how you can start using AI in marketing an online course.

#1: Use Heights AI Coach to Create Your Course Marketing Plan

A marketing plan is the fundamental basis for all your marketing efforts, and it is essential to have one in place if you want to promote an online course.

It doesn't have to be complicated, as long as you have a clear direction of what marketing actions you plan to take in the near future, you have a marketing plan.

However, if you are a new entrepreneur and do not consider yourself a marketer, it can be overwhelming to determine which marketing strategy will work best and which to avoid.

If you are looking for ideas and inspiration for marketing strategies to promote your online course, AI can be of great help.

A great way to get a personalized marketing plan made by AI is to use a tool called Heights AI Coach.

This AI tool is designed to assist you in growing your online knowledge business.

As the name suggests, the AI Coach will guide you through the process. The main difference between this tool and a real-life business coach, apart from the obvious fact that one is a machine, is that Heights AI Coach is free of charge for Heights Platform users.

Learn more about Heights AI Coach:

As a business owner, it can be challenging to know exactly what steps to take to grow your business.

You may be struggling to find the right customers, get new clients, and market your products effectively.

That's why many course creators, both new and experienced, hire a professional business coach. These coaches analyze your business and create a custom plan to help you succeed.

However, hiring a business coach can be expensive and time-consuming.

With the help of AI, creators and solopreneurs can now have their own personal coach for free, and it can deliver the same great results!

Using the AI coach is like having a personal mentor that works around the clock to assist you with your business goals. It analyzes your business and creates a plan tailored just for you.

To access the coach, sign up for Heights Platform, an online course creation software, and get your own AI coach.

So how exactly does it work? The AI coach monitors your progress, the content you create, and the amount of students you gain.

You start by having a chat with the coach where you share your business goals, challenges, and successes to help the AI understand your needs better.

Using this information, the AI coach comes up with a personalized business growth strategy just for you.

Its intelligence is powered by AI and a wealth of business knowledge provided by the Heights team.

The AI Coach is an incredible feature that can help you grow your online business, create courses, and build communities.

The best part is that this feature is included with your Heights Platform subscription (Pro Plan & up) at no extra charge!

Unlike other AI tools, the AI Coach from Heights Platform is "proactive". It can figure out what you need and creates new tasks for you every week on its own, without you having to tell it what to do.

You can share with your coach what's happening in your business – the ups and downs, your big goals, and the milestones you've reached. The AI then takes all of this and sends you weekly tasks, tips, and suggestions customized to your goals to give your business a boost.

Sign up for Heights Platform today and try the AI Coach for yourself. You can create an account free for 30 days with no credit card required.

Create Your Course With AI

#2: Chat With Heights AI About Marketing & The Course Creation Process

Heights Platform has created another artificial intelligence tool called Heights AI, which is similar to the AI Coach mentioned earlier.

This tool operates as a chat, similar to ChatGPT. You can ask questions to the AI using this platform, and it will provide you with relevant answers.

The main difference between ChatGPT is that Heights AI Chat is specialized in topics such as online course creation, digital marketing, and coaching.

Therefore, it is best suited for answering questions related to these subjects.

Heights AI Chat is a special tool designed to assist creators in growing and promoting their online businesses.

What sets it apart is that it has undergone special training from the Heights Platform team, who are experts in online course creation and marketing.

Therefore, it is not like any other AI tool you may come across; it has a unique advantage.

Here are some examples and ideas of questions you can ask the Heights AI Chat:

"What are effective ways to market my photography course?"
"What is the ideal business model for a fitness course?"
"How can I test my idea and gather feedback from potential customers?"
"What is the best way to create a community to boost my business?"

#3: Use ChatGPT to Brainstorm New Marketing Campaigns

One way to utilize AI to develop a marketing plan is by seeking help from the popular machine learning tool, ChatGPT.

If you're using the Heights AI Coach mentioned earlier, the AI already has all the necessary information about your business, so you don't need to provide any input or background details.

However, if you decide to use ChatGPT, you'll need to provide some context to get the results you are looking for.

For instance, you could ask ChatGPT to create a social media plan for your business. We all know that continuously posting on social media platforms can be a challenging task, and it's not uncommon to run out of ideas for new posts.

ChatGPT can help you by providing fresh ideas for new social media posts or even develop an entire content plan for your social media marketing strategy.

This is just an example of how you can use ChatGPT to promote your business. You could also ask it to come up with original marketing campaigns, what to write in your email newsletters, how to run paid ads etc...

Learn more about using ChatGPT to grow your business: Best Ways to Use ChatGPT in Your Solopreneur Business [+ ChatGPT Prompts]

AI tools like Heights AI Coach are designed to be easy to use since they're powered by AI technology, such as ChatGPT.

However, when using ChatGPT, it's necessary to write the correct prompt in order to receive the appropriate response.

To help you with this, we've created a guide to help you create effective prompts for your interactions with AI.

#4: Use AI To Generate Promotional Conntet

Marketing an online course heavily relies on content creation, which involves several tasks such as writing blog posts, producing videos, and crafting social media content.

These tasks are crucial for attracting and retaining students, but can be time-consuming, especially for solopreneurs with limited resources who are competing with larger companies.

Fortunately, AI can help with content creation and automating business operations, making it easier for individual creators to streamline their tasks.

AI tools can improve marketing copy, making it more engaging and compelling for potential customers. They offer support not just in writing but also in refining and inspiring content creation, ensuring originality and relevance.

For instance, AI tools like ChatGPT can improve advertising copy, making it more persuasive for social media campaigns.

AI can generate content for your online courses, including lesson plans and marketing descriptions, in just minutes, which can significantly aid in course promotion.

Additionally, AI can be used to create marketing graphics, images, and videos, eliminating the need for expensive photography services or software.

Tools like Midjourney, Adobe Firefly, and DALL-E can produce high-quality visuals quickly, enhancing brand presentation with minimal effort.

Read this article from our blog to learn more about the best AI tools, including image, videos and even sound generators: Best AI Tools For Online Course Creators, Designers and Entrepreneurs

In summary, AI is a valuable asset for online course creators, offering solutions to streamline content creation and marketing.

#5: Use AI to Improve Your Website's SEO

SEO, which stands for Search Engine Optimization, is crucial for the success of any online business.

It involves implementing a range of strategies and techniques to increase the visibility of your website and web pages, resulting in improved search engine rankings.

In other words, following the best SEO practices will help your website climb up the ranks in search engine results when users search for specific keywords.

The ultimate goal of SEO is to make sure that your website appears prominently whenever your target audience enters a search query into a search engine like Google.

While SEO can be time-consuming and require effort, AI-powered SEO tools can simplify the process of ranking high on search engines.

Heights AI, for example, not only provides invaluable SEO insights but also delivers personalized recommendations to enhance on-page SEO efforts.

The Heights AI SEO tool helps website owners and course creators improve their on-page SEO strategy by following a few simple steps.

First, you can create a web page using the user-friendly Web Page Builder within Heights Platform. You don't need to have any coding skills, as you can design and launch websites with ease using drag-and-drop features and pre-made templates.

Once you have created your web page, Heights AI will analyze it for various SEO elements, such as text structure, heading organization, suggestions for keyword research, content optimization, internal linking, word counts, and more.

The AI then provides specific and detailed recommendations customized to your web page to optimize it for improved search engine rankings and visibility.

Market Your Online Course With Heights AI

If you are an online course creator, you need to know how to market your online courses.

Other than traditional ways to promote an online course, there are several AI tools creators can use to brainstorm marketing ideas, come up with original marketing campaigns and gain new students.

AI can also help with the content creation process by writing and editing text, generating images and course content (such as a course description), and even creating online courses with you.

One AI tool that course creators need to promote their business is Heights AI. This AI can help you create online courses, promote them, craft marketing plans, improve your website SEO and more!

Try Heights AI for free by creating your Heights Platform account today.

Create Your Course With AI

Post Topics: Build and Promote Your Course