Get Your First Online Course Student With AI

In today's digital age, online learning has become increasingly popular, opening up new opportunities for creators to share their knowledge and earn income online.

This also means - however - that the online course world is becoming more and more populated and competitive.

Especially if you are an online course creator who is starting out, getting your first customers for your online course is not easy!

A while ago, we wrote a blog post helping creators get their first student for their online course in 10 steps: 10 Steps to Get the First Student for Your Online Course

This was before AI became popular, so today, we are taking the same timeless principles we have covered in that blog post, plus showing you how you can get your first online course student with the help of AI.

Keep reading below to learn our tips on how to utilize AI to enhance your marketing efforts, optimize your sales page, expand your audience, generate engaging content, implement innovative marketing strategies, connect with relevant communities, and launch your course successfully.

Use AI to Get Your First Online Course Student

Artificial intelligence has created great opportunities for people who want to sell digital products online, such as online courses, and start their own businesses.

With AI tools, you can easily generate content and write marketing copy, making it easier then ever to start an online business and scale it to the next level.

If you want to learn more about different AI tools to use in your business, check out this article from our blog: Best AI Tools For Online Course Creators, Designers and Entrepreneurs

So how can you use AI to gain the first customers in your online course?

#1: Generate Marketing Messaging with AI

First of all, you need to work on your marketing messaging.

To do this well, you need to have a clear understanding of who your ideal customers are and where to find them. If you are unsure about who your target audience is, check out these articles first:

• How to Find the Right Niche and Topic for Your New Online Course
• Why You Should Do Market Research Before Starting an Online Course Business + How to Do it

Once you have a clear idea about who your ideal customers are, what are their pain points and what they are looking for, you can start working on your marketing messaging and positioning.

Let's start with coming up with the title of your online course:

Structure Your Course Around a Clear Result

Your online course title can have a big impact on the number of sales you'll get as a course creator.

When marketing your online course, it's crucial to clearly communicate how it will help students achieve a specific outcome on your sales pages and website.

Your future students are primarily interested in solving a particular problem. They're not concerned about the course length, number of lessons, or the effort you've put into it. What you should focus on is how to address their pain points quickly and easily.

When choosing a name for your online course or writing the sales copy on your landing pages, it's vital to focus on highlighting the results that your course will deliver to those who purchase it.

Your course title should be concise, and compelling, and clearly convey the desired outcome or benefit that students will gain from taking your course.

How to Write a Course Title with AI

Heights Platform has recently launched Heights AI, an innovative natural language processing tool powered by ChatGPT AI.

This tool is specifically designed to assist online course creators and coaches in building a strong foundation for their businesses and achieving greater levels of success using various AI tools.

Among these tools, there is one specifically focused on helping you create an ideal title for your online course.

By simply providing your current course idea to the AI, you'll get insightful recommendations on how to improve it and examples of powerful titles to inspire you.

Learn more about the title recommendations feature inside Heights AI: How to Get AI Title Recommendations For Your Online Course

Other than generating a course title for you and offering valuable feedback, Heights AI can actually create an online course for you, plus generate a ready course outline!

From the title provided, the AI builds a whole online course draft for you right in your Heights account, as shown below:

Generate Marketing Copy with AI

Another important part of your marketing messaging is the copy you use in your website, landing pages and course description.

This is what should convince potential buyers to enroll in your online course. Anything from text, headlines, testimonials and more falls under the category of your marketing copy - and AI can help you with this!

AI-powered copywriting tools can assist you in crafting persuasive marketing copy that highlights the unique value proposition of your course. AI can generate engaging headlines, structure persuasive descriptions, and tailor the messaging to address the pain points and aspirations of your target audience.

Tools like Heights AI can generate a description for your online course in seconds!

Crafting a compelling course description plays a vital role in effectively selling your course. It serves as a guide for potential customers to understand the course content and determine if it aligns with their needs.

An effective course description should address their primary questions and concerns, encouraging them to take the next step confidently.

Here is an example of how Heights AI generated a whole marketing description simply by providing the title of your course:

Learn more about using AI-generated content in your solopreneur business: Why Creators and Solopreneurs Should Use AI for Content Creation

Build a Sales Page for Your Course

A course sales page is where new customers can learn more about your program and purchase it.

So it is vital that your online course sales page is optimized for conversions.

You can have AI help you build the content of your sales pages and even help you rank higher on search engines like Google.

When it comes to building a sales page that converts, the copy and design are not the only factor to its success. You also have to take SEO into consideration.

SEO stands for Search Engine Optimization, and it is important because it helps websites rank higher in search engine results, driving organic traffic and improving visibility.

There are many AI SEO tools designed to help you increase website traffic and rank higher on search engines. One of them is Heights AI.

Other than helping you create an online course and generate marketing copy, Heights AI can also analyze the content of your web pages (built inside Heights Platform) and offer recommendations on how to improve them based on SEO principles, so your potential customers can find your website.

Learn more about how Heights AI can help you with SEO: Best AI SEO Tool for Course Creators and Coaches

#2: Grow Your Audience with AI

Now that we got the basics covered, it is time to start building your audience and promoting your online course.

Here are a few ways to do this with the help of AI:

Brainstorm Content Creation Ideas

You can leverage AI-powered content research tools to discover popular topics, trending keywords, and content gaps in your niche.

AI tools can also help you generate relevant and valuable content ideas, and brainstorm new strategies that resonate with your target audience, positioning you as an authority in your field.

You can use AI writing tools like ChatGPT to help you in your content creation process by brainstorming new ideas, such as blog post titles, a course outline, YouTube video ideas and even whole marketing plans.

Come up with New Marketing Strategies

AI can also help you come up with a whole marketing plan to promote your online course business.

Let's put this to the test using Heights AI.

Another feature of Heights AI that we didn't mention yet is the chat. You can chat with Heights AI and ask anything about online course creation, building an online course, marketing ideas, and how to use Heights Platform!

Unlike other AI tools that generate or summarize text, Heights AI has received specialized training using the collective knowledge of the Heights Platform team regarding online course creation and promotion.

Here is an example of how Heights AI can help you come up with a weekly marketing strategy plan to promote your online course.

Network with Communities

Join relevant online communities, forums, and social media groups to connect with potential customers and industry influencers.

Connecting with individuals who have similar interests as you can have a significant impact on growing your business and attracting new customers.

It's a good idea to look out for online communities that focus on your specific niche and become a part of them. This will enable you to directly promote your online course to people who are genuinely interested in your subject matter.

Additionally, engaging with these communities can contribute to expanding your network and potentially uncovering opportunities for future collaborations and partnerships.

But how can AI help you with this?

If words are not your strong suit, you can ask AI tools to help you draft messages designed to reach out and connect with others inside a community.

#3: Run a Special Offer to Launch Your Course

A highly effective approach to generating your first sale for an online course is through pre-selling.

Pre-selling involves selling your course before its completion or availability to students. It is a valuable method for validating your course concept, securing initial sales, and driving traffic to your website.

To pre-sell your online course, consider creating a dedicated sales page and potentially offering a discounted price or coming up with a special offer for customers who purchase during the pre-sale period.

Once you've established a launch date for your course, you can grant access to students after that date.

AI can help you come up with an irresistible offer, generate the marketing copy for your sales page and create promotional content to market your pre-launch!

Conclusion

Getting your first online course student is not easy. Thankfully, AI tools are here to help!

Creating online courses is easy with the help of artificial intelligence tools such as Heights AI.

By leveraging this AI tool, creators can enhance their marketing efforts, optimize their sales pages, expand their audience, generate engaging content, implement innovative marketing strategies, connect with relevant communities, successfully launch their courses and gain their first batch of customers!

With AI-generated online courses, title recommendations, course outline, marketing copy, and SEO-optimized sales page content, creators using Heights AI can attract the attention of potential students and effectively communicate the value and benefits of their courses.

Are you ready to get your first customers for your online course? Try out Heights Platform and its powerful AI features today!