8 Business Ideas for Fitness Entrepreneurs to Make Money Online

6 minute read

Are you looking to share your passion for fitness, help others achieve their health goals, and make money online?

In this blog post, we'll explore 8 business ideas specifically tailored for fitness enthusiasts like you.

Whether working out is your hobby, you are a certified yoga teacher, have a passion for dancing or any other form of fitness, this article is for you.

With these online business ideas, you can turn your love for fitness into a lucrative venture while making a positive impact on people's lives. Let's dive in!

How Fitness Lovers Can Make Money Online

Fitness is a rather large industry and can encompass many different niches and audiences.

The business ideas described below can be applied to all types of niches in the health and fitness industry, so there is something for everyone!

Create and Sell an Online Fitness Course

Are you a certified fitness instructor or have extensive knowledge in a particular fitness discipline?

Or do you simply know a lot about fitness, and you can share it with others?

Consider creating an online fitness course.

In fact, you don't have to be an expert or hold any specific qualifications or certificates to become an online course creator. Anyone who has something of value they can share with others can build their online fitness business selling courses!

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Selling online courses about fitness allows you to share your expertise and guide others on their health and fitness journey.

In this article, we cover how you can create your fitness online course step by step: Teach Fitness Online: How to Create an Online Fitness Course

With Heights Platform, a reliable and user-friendly online course platform, you can effortlessly design, structure, and deliver your course to a global audience.

Teach anything from yoga and strength training to nutrition and mindfulness.

If you want to monetize your knowledge and start your online course business - but you are not sure where to start, we have so many articles like this one diving into how to build your course.

Here are some blog posts that you might like:

A while ago, we interviewed a Yoga teacher who is using Heights Platform to run her online course business and host her fitness training.

Shelly Coffman is a Certified Yoga Therapist, Fitness & Nutrition Expert, and Holistic Health Coach.

Using Heights Platform, she created two different courses: the Humble Seed Yoga members site, where she teaches the basics of Yoga and Ayurveda to people from around the world, and Teach Yoga Nidra, a program where she trains Yoga teachers and helps them achieve their CEU requirements.

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Check out the success story of Shelly here: Online Yoga Classes. Shelly Coffman teaches us how to create engaging, personalized online fitness courses.

Another online course idea to start your fitness business is creating challenges.

You may have heard of virtual fitness challenges or boot camps already. These programs can run for a set duration, providing participants with workout plans, nutrition guidance, and a supportive community.

Heights Platform has a dedicated feature that allows you to easily build and launch online challenges for your fitness business.

You can deliver content on set dates, track student progress, notify them of new lessons with reminder automated emails, and re-launch your challenge once it is over.

launch an online challenge with Heights Platform online course software

Sell Digital Fitness Products

In today's digital age, the demand for digital fitness products is on the rise.

You can leverage your fitness expertise to create and sell digital products such as workout plans, meal plans, recipe books, fitness trackers, or motivational ebooks.

Platforms like Heights Platform enable you to set up an online store, showcase your digital products, and seamlessly handle online transactions.

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As with online courses, digital products allow you to expand your reach, connect with customers worldwide, and transform your fitness knowledge into a source of income.

You can also put your fitness knowledge into written form by creating and selling fitness e-books or guides.

These can focus on specific topics such as weight loss, muscle building, nutrition for athletes, or home workouts, for example.

More resources about creating and selling digital products:

Build a Fitness Membership Site

Creating a membership site can be a fantastic business idea for fitness lovers.

A membership site is similar to an online course, except that students pay a monthly fee to access your content over time.

By offering exclusive content and resources to your members, you can cultivate a loyal community of fitness enthusiasts while generating recurring revenue.

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Your membership site can include access to monthly or daily workout videos, personalized training plans, nutrition tips, live Q&A sessions, and a supportive community (for example).

Heights Platform provides a seamless solution for building a membership site tailored to your fitness niche.

Learn more about building a membership site: Online Course vs Membership Site. Which Info Product is Best For You?

Start an Online Fitness Coaching Business

If you have a passion for helping others achieve their fitness goals, consider starting an online fitness coaching business.

You can offer personalized coaching sessions via video calls, create custom workout plans, provide nutrition guidance, and offer ongoing support and accountability to your clients.

Coaching is a different business model compared to selling online courses or membership site, as you work with clients one-on-one to offer personalized guidance.

If you are a personal trainer, online coaching is already your bread and butter, and you can simply move your business online to reach a broader audience.

With the rise of video conferencing tools and online communication platforms like Zoom, virtual personal training has become a viable business opportunity, and you can easily provide one-on-one personal training sessions to clients through video calls.

Learn more about starting your coaching business:

Launch a Fitness Apparel or Equipment Online Store

Combine your love for fitness with entrepreneurship by launching an online store selling apparel, accessories, or fitness equipment.

For example, you can create a branded collection of workout clothes, resistance bands, yoga mats, or fitness gadgets.

Many fitness e-commerce stores use social media platforms and digital marketing strategies to promote their products and reach fitness enthusiasts worldwide.

Develop a Fitness App

Fitness apps have become increasingly popular, providing users with workout routines, tracking features, nutrition plans, and more - in a convenient way right from people's mobile phones!

You don't have to be a programmer to build your own app.

In fact, you can either develop the app yourself (if you have the knowledge) or collaborate with a developer to bring your fitness app idea to life.

Once your app is ready, you can monetize it through in-app purchases, subscriptions, or advertisements.

However, keep in mind that for paid apps, hosting services such as the App Store will take a 30% cut of your earnings, which usually are not very high for apps.

In our podcast, The Creator's Adventure, we recently interviewed a creator who built a health & fitness app that helped more than 50,000 women with pregnancy and postnatal exercises.

Ashley Nowe is a certified Pre and Postnatal Corrective Exercise Specialist and Nutrition Coach.

Her journey teaching moms to heal was born from her own struggle with diastasis recti after the birth of her twins.

Ashley founded Strong Like a Mother (SLAM), a total-body health and fitness app that loves your core and pelvic floor. To date, she has helped more than 50,000 women stay strong during pregnancy, heal postpartum, get strong as hell, and ditch diet culture once and for all.

Check out how she did it in the interview:

How Ashley Nowe built a health app that helped over 50,000 women - The Creator's Adventure #58

Grow a Fitness YouTube Channel and Monetize It

YouTube offers an excellent platform to share fitness tips, workout routines, and motivational content with a wide audience.

To start a YouTube channel, it is important to consistently post high-quality videos and engage with your viewers.

You can share your expertise, provide instructional workouts, answer frequently asked fitness questions, and document your fitness journey.

Once your channel meets the eligibility requirements set by YouTube, you can monetize it through advertisements, sponsorships, affiliate deals or merchandise sales.

Growing a YouTube channel to monetization takes time and effort. Here are a few blog posts you may like related to this:

Become an Online Fitness Influencer or Ambassador

If you have a strong social media presence and a passion for fitness, becoming an online fitness influencer or ambassador can open up opportunities for brand collaborations, sponsored posts, and affiliate marketing.

To become a fitness influencer, it is important to grow a dedicated following on platforms like Instagram, TikTok, or YouTube.

You can do this by consistently creating and posting new content: such as sharing fitness tips, workout routines, healthy recipes, and motivational content.

As your influence grows, you get to partner with fitness brands to promote their products and earn income and set up affiliate deals.

Conclusion

With the help of online platforms like Heights Platform, fitness lovers like you can turn your passion for fitness into a successful online business.

Whether you choose to create and sell online fitness courses, or digital products, or build a membership site, the opportunities are endless.

Other fitness business ideas include offering coaching services, launching a fitness e-commerce store, or growing a YouTube channel to monetize your content.

Sign up for Heights Platform today and unlock the power to share your fitness knowledge and build a thriving online fitness business.

Start making a difference in the lives of others while doing what you love!

Create Your Online Course Today

Post Topics: Build and Promote Your Course