Bryan McAnulty [00:00:00]:

If you think you're having a bad day at work, then this story may make you feel a lot better about your boss. Guinevere just had a newborn baby, she came back to work after maternity leave, only for her boss to cut her salary by $15,000. That's not what a new mom wants to hear. This was when Guinevere realized that she wasn't the one in charge of her life and something had to change.

Guinevere Stasio [00:00:19]:

My boss called me and he had decided that he didn't wanna pay me what I was making before I left on maternity leave So he reduced my salary by about $15,000 and I basically had no option but to show back up to work in a week Kinda like save face. I I went in the office, and I I begged I begged for my salary back because I I was in a spot where our our lifestyle had depended on it. And I just had a baby. We're putting her in day care. And what was taken away from me in salary was basically what I was gonna be spending on daycare.

Bryan McAnulty [00:00:55]:

Fast track to today, Coinovir is a successful business owner providing for her family with affiliate marketing. Her latest business venture gained 250 1,000 Instagram followers in just 11 months. So how did she go from underpaid office worker to entrepreneur? Let's find out. Welcome to the creator's adventure, where we interview creators from around the world hearing their stories about growing a business. Hey, everyone. I'm Brian McAnulty, the founder of Heights Platform. Let's get into it. Hey, everyone.

Bryan McAnulty [00:01:27]:

We're here today with Guinevere Stasio. She is a mom on a mission to empower women to reclaim their time and financial independence. After experiencing a significant pay cut upon returning from maternity leave, Guinevere realized she needed to take control of her future and quit her day job. Over the past 8 years, she navigated the challenging world of digital entrepreneurship until discovering affiliate marketing. Today, she grew a successful affiliate business and gained a social media following of over 250,000 in just 11 months. Guinevere, welcome to the show.

Guinevere Stasio [00:02:02]:

Thank you so much for having me.

Bryan McAnulty [00:02:04]:

Yeah. I'm looking forward to it. So my first question is, what would you say is the biggest thing that you did or you are doing that has helped you to achieve the freedom to what, to do what you enjoy? And I ask this to everyone. I think by the bio I just, read about you, it might be related to, affiliate marketing, but I'm curious.

Guinevere Stasio [00:02:25]:

Yeah. I mean, I I think I don't think it was actually the the platform of growing a business, I think it was truly investing in learning how to trust the process, which is such a horribly vague answer, you know, because for years, I had coaches that told me to trust the process, and I hated that answer. But, truly, I think I think in the process of learning to trust myself was also the process of learning who I was and what my values were and what I wanted to be known for, how I wanted to help people. And so while learning the marketing of affiliate marketing for sure has helped me grow, It's also that back stuff too that that led me up to this space today.

Bryan McAnulty [00:03:19]:

Got it. Yeah. I can relate to that idea of, like, trust the process, and and I think I know what you're talking about. But for those who who maybe haven't found that yet for themselves or haven't gotten to that point, what would you suggest to them of how they can stop worrying about maybe if they're not exactly where they wanna be right now?

Guinevere Stasio [00:03:42]:

One of the biggest things that I did was, stop setting goals that had timelines and stop setting goals that were outside of my control. So we all want or or I think what we all want is that following. Right? Like that that those followers on social media and the engagement, it's the reason why we show up so that we can engage with other people. And so often the goal in the in the beginning of my journey would be like, I wanna get to, you know, a 1000 followers. And in reality, that goal is outside of my control. I could do lots of work and lots of things to try to get to that goal but I'm really not in control of that goal so I kind of had to pivot my goals and work them more towards personal goals and feelings of fulfillment goals. And and just in general, growing a business, but taking off the plate the things that were not in in my control. Does that make sense?

Bryan McAnulty [00:04:39]:

Yeah. Yeah. For myself, I've I've realized over the last few years, whenever there's a time that I'm not satisfied with exactly where I matter or what's going on at that point in my business, I I step back and think to myself, well, would I be doing anything else? Like, with what I'm doing day to day, like, am I enjoying it? Is it is it what I wanna do? And if it's the thing I wanted to do, then the rest doesn't really matter because I wouldn't trade it for something else anyway.

Guinevere Stasio [00:05:12]:

But that's hard, though. Right?

Bryan McAnulty [00:05:14]:

Yeah. It definitely is hard.

Guinevere Stasio [00:05:16]:

That's hard.

Bryan McAnulty [00:05:18]:

Can you take us back to a moment when you decided to transition from the doctor of audio audiology to becoming a digital entrepreneur? What was, like, the the tipping point that made you take the leap?

Guinevere Stasio [00:05:32]:

The tipping point was that and you mentioned it in my intro. I was a week from returning back to my job after, maternity leave. My boss called me, and he had decided that he didn't wanna pay me what I was making before I left on maternity leave. So he reduced my salary by about $15,000, and I basically had no option but to show back up to work in a week. Kinda like save face, I I went in the office and I I begged I begged for my salary back because I I was in a spot where our our lifestyle had depended on it. And I had just had a baby. We're putting her in day care, and what was taken away from me in salary was basically like, someone ripped my I never expected that phone call. And I think that's how that's how most things go for us is, like, the things that happen, we don't ever expect them to happen, and they feel so jarring and so difficult to navigate.

Guinevere Stasio [00:06:34]:

And it was. But on the other side of that, now I can see why that was presented to me so that I could go out and see what was available in the world. Like, I didn't know people were running online. I had no idea what this digital world held for opportunity. And so it was a blessing in disguise, but also a very difficult time in my life.

Bryan McAnulty [00:07:01]:

Yeah. Yeah. I can only imagine. So you you mentioned that or or I mentioned, I guess, that over the past 8 years in your bio, you've been learning in trial and error before you got to the point of where you're at today.

Guinevere Stasio [00:07:15]:

Mhmm.

Bryan McAnulty [00:07:15]:

I'm curious beyond what you just said about, like, trusting the process, anything else to to keep yourself motivated in the times when you weren't always seeing results?

Guinevere Stasio [00:07:28]:

Yeah. Well, there were 8 years of not seeing results, so there was a long time period of, like, just keep going. Just keep your eye on the prize. But I think, you know, probably just like any anyone else, it's it's learning. It's reading the books. It's listening to the podcast. It's trying things. I guess most people don't try things.

Guinevere Stasio [00:07:50]:

I think a lot of people are afraid to try things, but I have tried and failed at so many things that I think that is what kept me going. Like, okay. I tried this thing. It didn't work out how I expected it to. There's gotta be something else to this because I know that there are people doing it. So what's the next thing, and what's the next thing? Kind of like a kind of like a ladder, I guess, and stepping stones of of learning is what kept me going because I knew I could keep learning, and I knew people were doing it. So I knew it was possible. I just had to figure out what that thing was.

Bryan McAnulty [00:08:24]:

Yeah. Yeah. That's interesting. I think it's helpful to look at it in that way. And for myself even, like, I know I've thought about things in the past of, well, okay, I I'm not at this point for for whatever, but did I do, like, x? Did I try x? And did I, like, did I do it this way? Did I, like, until I could get to the point that I said, yes, I produced that much content or, yes, I tried this kind of marketing strategy, you you couldn't really say for sure, like, that, that wasn't the thing that was going to help get you to the next level.

Guinevere Stasio [00:09:00]:

Yeah. Until you tried it for a a long period of

Bryan McAnulty [00:09:04]:

time. Yeah. Like, enough to time. Not not stopping at it. Yeah. So, like, when I launched this thing okay. Like, I launched this podcast. When I first launched it, It wasn't, there wasn't suddenly people watching it.

Bryan McAnulty [00:09:15]:

It took, like, a year before we really started getting attention with it.

Guinevere Stasio [00:09:19]:

And Yeah.

Bryan McAnulty [00:09:19]:

So, yeah, saying, have I actually given this the time for it'd be reasonable to me to have a result from it?

Guinevere Stasio [00:09:28]:

I think as you say that too, one of the hardest things to navigate is knowing, like, how much time. How do you how do you know when you've given something enough time that it's that it was a worthy effort? Like, okay. I've tried this, and now I can move on to the next thing.

Bryan McAnulty [00:09:45]:

Yeah. That's true. That's a good point. Yeah. Yeah. I think, myself, I I kind of if it's a a more general, like, marketing kind of content creation, I I plan to do something that I that in general I wanna stick with for a long time. So, like, this podcast, like, I figured I would definitely at least give it a year before I would make any decisions about if I keep going with it or not. And I think that's a good way to go.

Bryan McAnulty [00:10:16]:

You can't say, I'm gonna start TikTok or Instagram tomorrow and say, I'll I'll give it a month and then give up if it doesn't work.

Guinevere Stasio [00:10:25]:

Yeah. But I think so many people do.

Bryan McAnulty [00:10:28]:

Yeah. I think so many people do. It's I I've said it, a number of times that the the surprising kind of fact for me as the the owner of this software platform where I get this, like, inside look at what creators are doing, the biggest reason that creators fail is because they don't actually launch their product. They don't actually put it out there. Maybe they hit publish in our software, but then they don't really go and and tell everybody. And I feel bad because they've created something really good, but they're not really giving it the chance to succeed because they're they give up on the marketing too fast for whatever reason, that they didn't get a win quick enough, that they they felt unsure of what to do, that they felt insecure about it or embarrassed or or something like this. Yeah. But it it's interesting that more and more as I continue in business, I realize there there is no secrets.

Bryan McAnulty [00:11:21]:

It's just like you keep doing it. You keep trying things. You keep doing it. And those who who do keep doing it, they're on average, they're pretty successful.

Guinevere Stasio [00:11:31]:

That's true. I like that.

Bryan McAnulty [00:11:34]:

Yeah. So you started as an affiliate marketer. Now you've expanded to teach others who wanna do the same. Mhmm. What were some of the initial steps that you took when you were, like, learning about affiliate marketing? And I'm also curious, like, what were, like, the first affiliate programs, like, how you got into this in the beginning?

Guinevere Stasio [00:11:54]:

Well, I really I mean, technically, I started in the digital world in network marketing 8 years ago, and learned and navigated that space and ultimately decided after 8 years that it just it wasn't what what filled my soul, but I also knew I liked the helping aspect of it. And in between the time of stopping that and looking for what I wanted to do next, I tried a coaching program. I tried to launch my own coaching program, And I hired coaches, and I, you know, I did everything they said to do, and I followed the steps. And I I watched them, and I copied them and and to what you just said, I think I probably didn't give myself enough time to actually like I created it, but I didn't give myself enough time to launch it to, like, let it be put out there into the world and talk about it and market it. And I think that part is the hardest part for me, at least, figuring out how to market your own stuff. So on this journey of, like, I I know there's a missing piece, and here's what I haven't learned yet. I figured out that I haven't learned how to effectively market. So when I was looking for that, I found an affiliate marketing course that taught me what it said was step by step how to market in the digital space.

Guinevere Stasio [00:13:12]:

So I'm like, okay. Well, there it is. That's that's what I need. This is the missing piece. And what I found in that process of learning those things is that not only did I understand the process better and was able to actually take, like, from learning to implementing right away, but there's a whole world of people who are looking for that same information. So then I was able to turn around and say, okay. I found it. Like, here you go.

Guinevere Stasio [00:13:37]:

This is what I've been looking for, and it's what you've been looking for too. And so that's what started my whole affiliate marketing journey.

Bryan McAnulty [00:13:46]:

Cool. So yeah. But was there, like, early on, like, what what kind of things was that promoting? Was it like because I guess what I'm getting at is some people who have just heard a little bit about affiliate marketing or or once you start to get into it, I feel like there's certain stereotypes about it and, like, how it is and and what the business actually is. And I know, like, there's all these sites where it's like the affiliate marketer just creates this, like, junk directory site of tons and tons of links and, like, there's there's fake coupon sites where it's like you search for a deal on something and you get all the coupons. It's like none of these actually work, and turns out they're all just affiliate links. And so, like, some people have a bad taste in it of it because of that. And on the other side, there's like more like the influencer style affiliate marketing where it's hey. I use this product.

Bryan McAnulty [00:14:36]:

Here's a link to it, and you get a commission. Mhmm. Like, I guess, what were what were the things that attracted you early on in it, and what was, like, how did you start promoting affiliate offers?

Guinevere Stasio [00:14:49]:

So I love that because I that was my introduction to affiliate marketing was seeing, what we'll call, I guess, an influencer on Instagram show up in her outfit today and say, hey. I got this, you know, on Amazon. Head to my link in my bio, and and here's my outfit. You could go buy it, and she would get a commission. And then tomorrow, she'd show up and say, hey. Like, this is my water pitcher. You know, I got it here on Amazon. You can go.

Guinevere Stasio [00:15:12]:

And and so what I thought affiliate marketing was was just that, like, someone just sharing every day the things in their life that they used. But what I truly realized it was was almost like a a toe dip in the water for entrepreneurs because I think a lot of times when we go into the digital space and we wanna build a business, we think we have to create something, and and that sometimes can feel overwhelming. So you find yourself self on either side. It's either like, I'm really good at creating something, but I'm not good at marketing it, or I'm really good at marketing, but I'm not good at creating. And so affiliate marketing for me allowed me to see that what you're really doing is you're finding an audience that has a very specific problem, and then you're providing the solution, which can be an affiliate link to anything, but really, you stay in this one niche. So instead of it being like, here's my water and here's my outfit and here's all these lifestyle things, it's very pinpointed. And so you're always focused on solving this one problem for people. And you might have different affiliate links in there, but they're all focused on the same niche.

Guinevere Stasio [00:16:26]:

Does that make sense?

Bryan McAnulty [00:16:27]:

Yeah. Got it. Yeah. I I think it is a an interesting path. If if you're listening or or watching this right now, and and you don't even know if you're, like, the more on the marketing side or more on the product side, just because you haven't started anything, it it is an interesting way to think about, well, what if you just promote some other people's offers, start to to get some kind of revenue from that. It doesn't have to be, like, making a living from it yet, but then you kind of see, like, what's involved. And then if you wanna make your own product after that, I think you'll be in a better starting position as opposed to, like, you start on the product and have no clue about the marketing, and then you get discouraged about it or whatnot.

Guinevere Stasio [00:17:14]:

And that's exactly where I had been for the past, you know, couple marketing it, it was just a nosedive down, and and you get super discouraged when it's your own it was just a nose dive down and and you get super discouraged when it's your own thing and you feel so passionate about it, but nobody wants it. It's very hard to keep going versus Yeah. You know, you're promoting somebody else's already successful thing. People already are wanting it. They're already buying it. It's so much easier to learn those steps there, and then you can work your way if you want to creating your own thing. And and I I do think that that is the next step. I'm actually in that process now of figuring out what it is that I wanna create and and and what that's gonna look like.

Guinevere Stasio [00:17:58]:

Now that I have that experience, I know what it takes to market it, and I feel so much more ready to do that for my own thing.

Bryan McAnulty [00:18:06]:

Yeah. Yeah. And the and the beauty of having your own product is, like, you get to keep all the money.

Guinevere Stasio [00:18:11]:

Maybe

Bryan McAnulty [00:18:11]:

you have your own affiliates, but otherwise, like Right. You get to keep all of it as opposed to being an affiliate, you get a percentage.

Guinevere Stasio [00:18:19]:

Yeah. And then you're you're in charge. Right? You don't have to rely on someone else's, and maybe they decide to make a change and you don't like the change. Now you're, like, left in the dark. When it's your own product, you get to be the one behind it.

Bryan McAnulty [00:18:34]:

Yeah. Yeah. That's an excellent point. So you launched your latest business only last year, and you grew your Instagram account from 0 to 250,000 followers in just 11 months. What was the strategy you believe to be the key to that growth?

Guinevere Stasio [00:18:51]:

I know everyone says this, but it is truly an authentic connection with people. And it it I think it's twofold. I think it's really understanding who you are and what your values are and also understanding who your ideal audience is. And what helped me is that my ideal audience was just a prior version of me. And so, you know, I'm only a couple of steps ahead of this person who really wants to figure out how to grow. And so I can turn around and kind of give the little tidbits that I have and point them in a direction of of where to learn them because I've been there. And anyone that I come in contact with, anyone that replies to my emails, anyone that talks to me is like, I just relate so much to your story. So I feel like really sharing the vulnerable parts of my story and showing up, you know, in in in all forms, like, as a mom with my kids running around the house, still in my sweatpants at 2 o'clock PM, like, people just relate relate to that relatable stuff.

Guinevere Stasio [00:19:59]:

So it really is just showing up, I think, vulnerably online.

Bryan McAnulty [00:20:05]:

Yeah. Yeah. That's great. I was thinking, like, a few days ago about, like, if you look back to to something you're nostalgic about, like, whether it's, like, a show, a movie, fashion, or something, like, I don't know, things from, like, the nineties and everything, like, you you think of, like, wow. This thing had a very specific style to it that, like, it's it's definitely like this way, and that's part of what made it special. And it's really the same thing, I think, when you're a creator. You you don't want to try to be everything. Just just embrace whatever it is that that you are and don't try to be the things that you're not because that's what people are going to relate to and connect to.

Bryan McAnulty [00:20:50]:

And, like, if it was something so, like, generic and and trying to appeal to everyone without any style, like, I can't think of what that thing is and be nostalgic about it because there was no, like, interest in it anyway.

Guinevere Stasio [00:21:04]:

Exactly. Exactly. It's talked about recently something very similar to that. I don't know what year you were born in, but when I was a teenager, we would go to the mall and get, like, auntie Anne's pretzels and orange Julius, and we'd go to Abercrombie and Fitch. And, like, those three things were a very nostalgic part of my time. And all those things are linked to, like, certain memories, and they're very memorable to me. And even, like, walking by Abercrombie and Fitch now, it's that same smell. And, like, auntie Anne's pretzels is the same smell.

Guinevere Stasio [00:21:35]:

So there's, like, these memory triggers and these relatability triggers, I think, for people. So that really helps make the connection and and for people to be like, oh, she's just like me. I'm just like her. Yeah. You know? Yeah.

Bryan McAnulty [00:21:49]:

Yeah. That's great. So let's see. You talked a little bit about, like, the affiliate offers should be, like, within your specific, like, kinda niche, like, serving that same person. I guess, how would you say how do you gain the trust of your audience if you're you have to convince them to be purchasing these things? I guess, from the perspective of, like, someone who's maybe more of, like, a product or course creator now, and they're saying, okay, well, this affiliate marketing, like, kind of sounds cool. But I could see how from the outside, it seems like, well, I have to, like, be pitching things all the time. Or, like, is is everything I'm telling somebody about actually some product I have to to offer or recommend to them? What would you say about that as far as, like, gaining the trust of your audience and and how you can feel comfortable with promoting things?

Guinevere Stasio [00:22:48]:

Yeah. Again, I think that it has a lot to do with your story, in gaining trust with people. When I so part of affiliate marketing, for me anyway, is showing up on social media and also, having my emails. And both of those places are ways for me to connect with people, and I truly do want people to reply back to me. Like, I want people to engage. I want people to to let me know what they got out of my emails. And so when I'm crafting both my content for social media and also my emails, I'm very careful to always make sure I'm providing value. So not every email has an affiliate link, right? But the reason why someone raises their hand and gets on my email list is because they want to learn how to make money online, and that's something that I teach them both through my affiliates and also through the other products that I've created.

Guinevere Stasio [00:23:50]:

So I know the purpose of someone joining my email list is to learn those things. I go back in my head and I go, okay. What lessons did I learn? And I share them my email, and I share them on my social media, and they have no affiliate link attachments. Right? They're they're not attached to me making money in any way. They are simply ways to help people through the process, just like I needed before I got there. So I think that helps create trust in people. You know, I get people who respond to my emails and say like, I just feel like I can talk to you, and that's exactly what I want people to feel like. I'm not some, like, guru or expert on the other side of the computer.

Guinevere Stasio [00:24:29]:

I'm just another mom who wants best for their family, and now I can turn around and help other people. So that was a very long answer to your question, but I think the short of it is, like, just connecting with people and showing them that you're human. And, it's very obvious when someone's just trying to make a sale. Like, I I I'm on other affiliate marketers' email lists for the sole purpose of what not to do. Like, it's a a daily reminder for me of, like, okay. Don't don't write emails like this. And I'm sure that you've all been on the other side of these emails that's like, hey. Don't miss this sale.

Guinevere Stasio [00:25:07]:

It's ending today. Tomorrow, you get an email. It's like, Hey, the sales extended. Don't don't miss this sale. This is the lowest it's ever gonna be. And then in a week you get like, this is my best sale I've ever I've ever had. You know? And it's just like this continual push to buy things instead of, a continual show up in value.

Bryan McAnulty [00:25:31]:

Yeah. Yeah. That's that's a great point. Yeah. Now I'm curious about going back to the social media, though. I think I'm I'm thinking from the perspective of our audience here and thinking of, like, the person who's saying, okay. I get it. Yeah.

Bryan McAnulty [00:25:46]:

Be myself. I'm doing that. I'm not I'm not getting used. So Yeah. I'm I'm curious. Is there, like, a formula to any of your your posts? Would you say, like I don't know. If if not, is there like, what does a specific post look like? Can you share anything else about that?

Guinevere Stasio [00:26:06]:

Yeah. Sure. This has been a learning process for me. And, you know, when I first started, I had absolutely no idea what I was doing. I I had been on social media before. I had made social media posts, but, obviously, it helps when it helps when you talk about someone's desires. So I just started showing up and talking about I I basically shared my story in a hero format, and sometimes that looked like speaking to the camera and sometimes that looked like just a video with text over it, but it really was me saying, like, here's where I've been. Here's what I didn't like about it.

Guinevere Stasio [00:26:51]:

Here's what I did. Here's where I'm going and why I'm excited about it. And those four things, those four parts of a story really help someone to kind of see themselves in in my shoes. And so not obviously, not all my posts on social media are my story, but I would aim to have at least tell my story once a week. And the other thing that I learned how to do is just have a consistent strategy. So I decided from the beginning, I'm gonna show up 3 times a day. Now that seems like a lot for someone, but I was very determined to make this work. And I figured the more I can get myself out there, the more I can get in front of people, the more I can help the person I'm trying to help.

Guinevere Stasio [00:27:35]:

So sharing tips and tricks, which were just things that I had learned, you know, weeks ago. So just being 10% of that person who's trying to get there, sharing those little tips, sharing why I'm excited about this, and then sharing my story. So it was kind of those 3 parts that every day showing up with those same posts, those same types of posts every single day.

Bryan McAnulty [00:28:00]:

Yeah. I'm curious also. Like, I think what you described is great. I think that as you you have to get something out there in order to even, like, get the feedback of, okay. How can I Mhmm? Improve it and things like that? I I think it's better to have that mindset rather than think, okay. We're talking about here. We just have to post more. I'll just post more.

Bryan McAnulty [00:28:22]:

But Mhmm. If you just Yeah. Make a bunch of, like, junk, like, doing more is not helpful. Yeah. Hopefully, it's doing more so you can get some kind of information to improve it faster. But I'm curious, like, with that, once you started, like, having some posts that were taking off, were you, like, looking at those and, like, trying to double down on that format or, like, recreating them? Like, today, do you create the same amount, or do you create less? How has it evolved once you started gaining traction?

Guinevere Stasio [00:28:53]:

Yeah. I think I think you're right right in the beginning. It's like, okay. Yeah. And you could say I'm gonna post 3 times a day, and you could put out 3 posts that are just meaningless. And over a 4 week period, that's not gonna give you any helpful information. So I think definitely having a strategy so that that in 30 days, you can go back and go, okay. These types of posts did really well.

Guinevere Stasio [00:29:17]:

These ones didn't do really well. I'm I'm gonna make less of the ones that didn't do really well and make more of the ones that did well. And in the beginning, that's, like, a couple of views. Right? Like, it's not monumental because you're just trying to gain people's trust and and show up as someone who has the solution to your ideal audience's problem. I didn't have a lot of strategy when I first started, and so I was kind of just, like, flying by the seat of my pants and looking and seeing what everyone else was doing. But I started to, I guess, learn my voice and, at the same time, learn what people were really resonating with. And so for me, I do really well with speaking videos, but that doesn't mean that, you know, you necessarily will do well with speaking videos. So that's why I do think you have this period of time where you're kinda just trying things.

Guinevere Stasio [00:30:12]:

How do I feel making that? How do other peal people feel making that? And now the way that I approach it is a consistent strategy every day. I still show up 2 to 3 times a day, because I love my audience. Like, I love what I'm doing. I I love talking to people. I love making connections, and so I enjoy that part. And I also do go back in 90 day increments ago. Okay. In the past 90 days, what were my best posts? I could take those, and I can remake them now.

Guinevere Stasio [00:30:44]:

And, typically, those posts do tend to do well time and time again.

Bryan McAnulty [00:30:51]:

Got it. And your, like, formula for that creation now, is it, like, sit down and and draft and write a bunch of ideas and scripts, or is it more, like, off the cuff? Okay. I'm just gonna record this. I know this is the kind of post that I didn't make this week yet. I wanna do it now. Like, do you edit the the videos later, or is it, like, direct to your phone and you upload it?

Guinevere Stasio [00:31:15]:

All of those things. Okay. And and that's what works best for me. I think I go through periods of time where I don't feel creative, and then I go through periods of time where I do feel like I have a lot to say. And so when I go through those periods of time where I feel like I have a lot to say, I just I I get up my phone, I record it, and I save it in my drafts. And then I write the caption later, like, when I'm ready to post it or if I have a few minutes, I'm gonna write the caption. I also take my notes section in my phone and I have captions that I repeat all the time. Sometimes they'll change because of time.

Guinevere Stasio [00:31:53]:

You know, like, maybe one day I was writing, it's a Tuesday, you know, and I'm making the post now on a Thursday. But I've got a whole set of captions that I can just copy and paste. Because I think the thing that that scares most people from showing up on social media and being consistent is, like, I have to have a new idea every time I show up. But you don't I don't know what the statistic is now, but it's like 7% of the person watching your video has never seen any of your other videos. So if you use the same audio 2 days in a row, no one's gonna notice. You know, if you use the same caption as you did last week, no one's gonna notice. And if they do, so what? They're like, hey. That's a good caption.

Guinevere Stasio [00:32:33]:

So I think it's hopefully, I answered your question

Bryan McAnulty [00:32:39]:

on that. I don't I don't

Guinevere Stasio [00:32:39]:

have a sit down and bash my post on Monday kind of thing. It's more because I've been doing it now consistently for a year. I feel like I know what works. I know what I like to say, and I know who I'm talking to. So that message is pretty consistent.

Bryan McAnulty [00:32:55]:

Yeah. Yeah. That helps. I think, that's a really good point you made because over, like, the last few years, it is a big change if you haven't been involved in social media. It used to be like, okay. I'm making this thing for my followers, and you generally would be, yeah, more afraid of posting the same kind of thing because it's like they're all gonna see it again. And now, like, followers almost doesn't mean anything because there's all the algorithms that's determining, like, who's seeing what. But even still, like, a lot of what you create, you're you're finding this space for yourself.

Bryan McAnulty [00:33:30]:

And if it's in the same, like, style and the the vibe that you're creating, like, you're supposed to reuse that stuff. And, And, like, if it's your good content, like, reframing it or or recreating it in a different way instead of, like, leaving that great thing that you created. And then it's like, oh, well, a lot of people saw that before. This year, I'm just not going to make good stuff. I'm just gonna Right. Like Yeah. Let that one go. So it's okay to to redo those kind of things.

Guinevere Stasio [00:33:58]:

I also captions for my social media become my emails. And the wording might change a little bit because it's a different platform. But for the most part, I don't I don't wanna do double the work. So I focus on how can I make my workload less but still, I don't know, like, big enough to hit all the spaces, if that makes sense?

Bryan McAnulty [00:34:25]:

Yeah. Yeah. And then, like, the repurposing is so powerful there too because the same thing applies. Like, why would you have this really piece of like, this this really popular piece of content you've created, but then your email audience never gets to see it because you can only share it on social media.

Guinevere Stasio [00:34:42]:

Yeah. You think like, oh, well, my email followers are probably already following me on social media, so they probably already saw this post. No. It's different.

Bryan McAnulty [00:34:51]:

Yeah. Yeah. No. It's definitely it was an eye opening thing for me in business when I realized that, like, we would do these email sequences and things, and we'd have some kind of big promotion where we've got all this this long sequence of a bunch of emails, and we're talking about a new feature or something else. And then to find out that, like, some of my, like, most engaged customers didn't even know what we were talking about. It's like Yeah. We were talking about I thought we had talked about that everywhere. Like, what and then you find out, like, oh, well, they actually only pay attention to us, like, in this spot.

Bryan McAnulty [00:35:24]:

And so they didn't know anything about that.

Guinevere Stasio [00:35:27]:

Mhmm.

Bryan McAnulty [00:35:28]:

So in your own business and your own creation, there's probably things that, like, you maybe almost feel sick of that you're like, this is always, like, my thing. But the truth is your audience probably maybe has not even ever heard that from you before.

Guinevere Stasio [00:35:43]:

Yeah. I mean, I, yeah, I have a I have a freebie that I give away. And from that freebie, these people join my email list and get put on an email campaign, like a sequence of emails that are automated. You know, I wrote and they get automated automatically sent out. And in these emails is tons of times I talk about how to start. Here's your first step when you get started here's the next step when you get started and I will get emails from people would be like I just don't know how to start replying to an email that even has in it like here's how to start so it's like people people aren't reading at length I think like we're such a microwave world everyone wants these little bite sized pieces of information and I think in social media right now and email any content creation If I had one tip, it would be, like, people don't want 5 5 ways to grow your business. They want one way. Like, give me one thing I can do right now.

Guinevere Stasio [00:36:39]:

It's an automatic information load is is people are desiring a smaller piece of information to to help them.

Bryan McAnulty [00:36:53]:

Yeah. Yeah. I completely agree with that. Yeah. So if there's one piece of advice you could give your younger self now, compared to, like, your younger self when you first started this journey, what would that be and why?

Guinevere Stasio [00:37:08]:

My younger self now? It's hard not to say keep going. I was a competitive gymnast for 14 years, and my coach used to have a sit down and watch Rocky. We watched a specific scene from Rocky before every meet, and we had to sit there and visualize our routine in our head without falling, without any mistakes. You had to keep visualizing until you had a perfect routine. And then, you know, being 10, 11, 12, you don't understand what that does. But I've since implement that implemented that into my business of, like, actually visualizing what it looks like when I hit this goal, what my life looks like, how I feel when I get there. And I think that that's such an overlooked area of business because it's not a it's not a quote unquote business skill But truthfully, I think it's one of the more important business skills like you have to know what it's gonna feel like when you get there before you get there. You have to become the person that you wanna become before you become the person.

Bryan McAnulty [00:38:19]:

Yeah. Yeah. Yeah. Becoming is is really important because, like, how how can you ever be at that point if you're not doing the things that you would be doing later or that would reflect getting to that spot in the first place.

Guinevere Stasio [00:38:32]:

Yeah. Yeah.

Bryan McAnulty [00:38:36]:

Well, I like that. Alright. Well, I've got one more question for you, and that is on the show, I'd like to have every guest ask a question to the audience. So if you could ask our audience anything, whether something you're curious about, something you kinda wanna get everybody thinking about, what would that be?

Guinevere Stasio [00:38:52]:

I would ask, what what is the thing that holds you back the most? Like, what's the biggest challenge that you have in creating the content or the business that you desire to have?

Bryan McAnulty [00:39:08]:

Alright. I like it. Alright. And, before we get going, where else can people find you online?

Guinevere Stasio [00:39:14]:

I am on Instagram under she lived a good life. Yeah. That's my biggest platform. That's where I love hanging out, and I I love talking to people. So definitely send me a message and just say hello.

Bryan McAnulty [00:39:27]:

Bonavier, thanks so much. Thank you so much. I'd like to take a moment to invite you to join our free community of over 5,000 creators at creatorclimb.com. If you enjoyed this episode and wanna hear more, check out the Heights Platform YouTube channel every Tuesday at 9 AM US Central. To get notified when new episodes release, join our newsletter at thecreatorsadventure.com. Until then, keep learning, and I'll see you in the next episode.