Cyndi Zaweski [00:00:00]:

And you could see, like, the words unleash, unlock. And, you know, so much of building a a brand online is

Bryan McAnulty [00:00:07]:

Unleash and unlock, those are the those are the big giveaways. Somebody's trying to use chat gbt.

Bryan McAnulty [00:00:12]:

Welcome to the creator's adventure, where we interview creators from around the world hearing their stories about growing a business. Today, we're gonna go over the concepts that someone who spent more than 15 years in newsrooms has learned so that you can apply them in your business. Hey, everyone. I'm Brian McAnulty, the founder

Bryan McAnulty [00:00:29]:

of Heights Platform. Let's get into it. Hey, everyone. We're here today with Cindy Zaweski. Cindy's journey began in the media world nearly 15 years ago starting in NBC newsrooms across the country. There, she mastered the art of reporting, writing, filming, producing, and planning the news for the day. Cindy transitioned from a decades long career in journalism to content marketing The secret? Her ability to create content that captures people's attention In 2020, Cindy started her own content marketing agency, Ascent Storycraft. Since then, she has been instrumental in helping hundreds of business owners gain visibility through impactful content.

Bryan McAnulty [00:01:17]:

Cindy, welcome to the show.

Cyndi Zaweski [00:01:19]:

Thank you so much for having me, Brian.

Bryan McAnulty [00:01:22]:

Yeah. Sure. My first question for you is, what would you say is the biggest thing you did or are doing that helped you to achieve freedom to do what you enjoy? Truthfully,

Cyndi Zaweski [00:01:35]:

I think growing up, I had this sense of, you know, if you tried something and it didn't work out, like, that's okay, but, you know, you just had to try it. You know, my mom used to tell me things like, you know, especially with food because I was a picky eater. Like, you know, I just wanted McDonald's. That that was that was it. So she would just say, like, okay. Like, the rule is, like, you just have to try it. You don't have to like it, but you have to try it. So I've always kind of had that approach towards life of, like, yeah.

Cyndi Zaweski [00:02:06]:

You could try something, and it's actually okay to to quit or be like, oh, I know this isn't for me. I actually think that that's a sign of very strong intuition. Like, knowing when you're quitting because you feel like it's too hard or like and then knowing when you're quitting because you're like, no. This isn't for me. I think that that's, like, such a such a great skill, and I feel like, you know, I always had that. Like, if it doesn't work out, like, something else will work out kind of mentality.

Bryan McAnulty [00:02:36]:

Yeah. That's excellent. And I think that is a really good and important skill. I think, in particular, people building, like, these knowledge oriented businesses around courses or communities and coaching, they can really benefit from that because there's often this, like, worry or concern that I see where people see, like, oh, people are talking about online courses or people talking about communities. Like, which which one is the best business model? Which one's gonna make the most money? Which one should I choose? And, like, you don't have to really choose 1. You can try it. If it doesn't really work out for you or if it's not what you enjoy, you can try a different one.

Cyndi Zaweski [00:03:13]:

Oh, yeah.

Bryan McAnulty [00:03:14]:

So I Yeah. I I think that's important. And, act actually, I have a funny personal story that relates to what you just said and also, the idea of the news. When I was a little kid, I was a really picky eater as well, and my parents used to try to get me to eat. My my dad would go and say, oh, look. It's the boy who doesn't eat. I gotta call the news. I gotta tell the news about this.

Bryan McAnulty [00:03:42]:

They're gonna make the story, and he would go and pick up the phone and be like, no. No. Dad, don't tell the news. Don't tell the news. And, that that was their trick. But, yeah, it just made me think of that.

Cyndi Zaweski [00:03:55]:

That's so funny.

Bryan McAnulty [00:03:56]:

Yeah.

Cyndi Zaweski [00:03:57]:

Parent parents are so good like that, teaching us funny lessons.

Bryan McAnulty [00:04:01]:

Yep. So you started your career as a journalist and TV reporter, and then you transitioned into starting your own business, helping people with content creation. What made you wanna start your own business, and when did you realize that you wanted to really be an entrepreneur?

Cyndi Zaweski [00:04:18]:

You know, I don't know if I ever really did say, like, oh, I, like, really wanna be an entrepreneur. So what happened was I I was in news for 15 years, and I did everything in media. I was a news producer in small towns. I was a news anchor. I worked for, corp like, corporate like, instead of affiliates. But, I ended my career doing magazines and newspapers. So, you know, hearing from the community at, like, every stage of that, like, throughout, like, no matter what I did, it always came back to, like, being able to, like, hear the community and, like, know knowing knowing how to present the information for them in a way that they would be interested. So, like, you know, knowing what's in it for for your stakeholder, your reader, throughout the journey was always something that really appealed to me, especially being able to do it online.

Cyndi Zaweski [00:05:13]:

I had, you know, I worked in small newsrooms, so we wore a lot of hats. So in a lot of ways, I was primed for, solopreneurship, and doing that through social media in these small newsrooms. I had really had the opportunity to see how social media how how we can create content that's interesting for people. So if I posted a story at noon, and I knew I had to turn it into a different story on the 6 o'clock news when I was a producer, I could look at the comments and get a sense of, like, what the sentiment was around the story, and then it could give me an angle or a new lead for how I can come out from a different way, present that information in a way that's interesting for them, and also telling them what they need to know about the situation. So I think that was a nice translation to being able to do that for businesses through content. So during the pandemic, I was working at a Life Styles magazine. I was executive editor there. So but, of course, like, when that happened, nobody was talking about the latest restaurants to go to or fashion or anything.

Cyndi Zaweski [00:06:21]:

We were in New York, like, production absolutely stopped. But because I was working on the magazine side, and I did do a lot with, the ads and talking to clients about how we would place their ads in the magazines and such, a lot of them came to me and for the 1st time, they were just like, wow. I have no idea what to do. I have no idea what to post social media. Like, I have no idea how to say any of these things, so I can still have a customer base during the pandemic. So that's how I started this business. It was just like my job had actually just stopped, and also, like, people that I knew could use my help. So that's how it started, and I kind of it it just took off from there.

Cyndi Zaweski [00:07:08]:

I was able to book a lot of clients and grow, this little agency, which we keep boutique because I, it's not like a an an agency where, like, you have 1 account manager. What we do is, like, a team and it's very brainstorm oriented. So I've run it kind of like a magazine would. And I was just able to transition from from that to doing it for brands and specifically doing it for brands and solopreneurs with, with a message, with something that they cared about, backing up the content. Because that was always what made a good story in the news, and that's really, like, the art of what I do is to help translate that into content.

Bryan McAnulty [00:07:58]:

Yeah. I think it's a big challenge for creators. I mean, even myself included, figuring out, like, okay. Everybody said we gotta make all this content. What's the content gonna be? And and doing that in, like, not only a natural way and, an efficient way, but also an enjoyable way. I'm curious, like, what are your top strategies for for that and and taking what you've learned from all that experience and helping people create content on their own.

Cyndi Zaweski [00:08:30]:

So I think the biggest thing, and I I totally agree with you, like, making it an enjoyable experience should be something, that business owners strive for. Because, usually, we start businesses because we're passionate about something, and yet we treat content like checking off a to do list. But rather, it's a it's a way to talk to people about the thing that you're excited about. Right? Like, it doesn't always have to, you know, I people wanna give tips and tricks and things like that. But, you know, if you could talk more about, like, why you're giving those tips and tricks, and if if you could take a topic and you were looking at it through a certain angle, like, you have, you have something to say based on your experiences, based on the way you work with clients, based on, you know, something you see in the industry that maybe you don't like or don't agree with. So, like, this is why you're talking about a certain topic this way. Like, what excites you to talk about when somebody asks you a question about your business or if somebody with a certain problem came to you and you were like, yes. I have you.

Cyndi Zaweski [00:09:34]:

Like, I can help you with this. Like, what would get you excited? And and trying your trying to write that down and then brainstorm different ways to help translate that to people so they can start to understand the message.

Bryan McAnulty [00:09:48]:

Got it. So, like, instead of just talking about the thing, the tip, the news, whatever it is, in the same way that everybody else would say it, Like, actually, purposely sharing what your unique viewpoint is and, like, why why you're interested on it? Can you expand on that, even more?

Cyndi Zaweski [00:10:10]:

Yeah. So when I first meet a client, one of the first thing that we do is, just go through their existing content. So, like, if you've created content for more than 6 months, you have probably have a lot of really good ideas. And, really, like, the problem is, like, not saying it in an interesting way. So coming back to those ideas and really taking a look of like, okay. What is my message? How do I think? Like, what what perspective do I bring to this topic? Like, I there there's a 1,000 other people who do what I do, content strategy, social media management. But why are you coming to me? It's because, well, I take this journalistic approach to it. I'm really heavy into, you know, brainstorming and really being clear in your message and helping you attract clients and customers without feeling like you're being self, like, self promotion all the time.

Cyndi Zaweski [00:11:08]:

And it's really an expression of, like, what you love to do in your business and not just, like, you know, post this so you can get this, and they go into your funnel and all of that.

Bryan McAnulty [00:11:21]:

Yeah. Got it. So then would you say, like, the the idea of, like, communicating everything in that way, is it something that people should do in order to help them create the content easier? Is it something that people should do that, like, you wouldn't be able to see their, like, unique lens and perspective on their existing content and it is for their audience, or is it, like, both of those things?

Cyndi Zaweski [00:11:53]:

I think it's a little bit of both of those things because especially when you go back and you're looking at old content, and you wanna think about, like, where your audience is at. Like, content marketing is about meeting where your audience is at, like message and audience, and that the intersection of that is your content. So going back and being like, okay. If if I'm a tax person and my and I say something like, oh, are you struggling with your books? People are probably gonna scroll away from that. Right? Because, you know, if they're struggling with their books, they're probably are they're already ignoring it. So I feel like you called about on that, they might not be ready for it. But if you say something more along the lines of, do you know how much money you're spending in those subscriptions? To make that situation more approachable, and the reader more, receptive to that message.

Bryan McAnulty [00:12:59]:

Yeah. I like that. And, like, one of the things that I tell creators all the time when creators worry about, like, oh, is a competitor going to be a problem for me? Is AI going to replace me? Is that your unique message, your unique experiences, that's a big part of the reason people follow you. People wanna buy from you specifically, and nobody can replace that. So it's important to to let people know about that and not, like, try to pretend to be, like, exactly like everybody else. You don't you don't wanna do that. It is really important to share who you Bryan. And I think, like, I was actually thinking about this in relation to content that I'm working on.

Bryan McAnulty [00:13:41]:

What do you think about, like, asking your existing audience and trying to get feedback from them? Because, like, for example, right now, I'm thinking about this thing that I wanna make a YouTube video about about how I use JetGPT in different ways, but I'm not actually sure what's going to connect with people of, like, what they would understand or relate to because the way I'm using it is, like, specific processes in my business that other entrepreneurs out there, they may not even have those processes. And I've been trying to brainstorm and think, well, okay. What are the different processes that might apply more generally to, like, my audience? But then I was also thinking, well, what if I just make a video for my audience and tell them, like, hey. This is the thing that I'm interested in, And I figured out some different things about it, but I wanna figure out what would be useful for you. So now that you know that this is possible, what what would you wanna see me create with this that I can show you how to do? What do you think about that kind of approach?

Cyndi Zaweski [00:14:44]:

I think that that is a, like, a genius idea to to really talk again, to talk about what you love, what you're doing, and seeing if there's interest in that. That's a really great way to do your market research. I love that, you know, it it has all the things that great content has. Right? It has that transparency. You have authenticity. You're showing up the way you are, and you're getting feedback and then creating from that. I think that that's what really successful business owners are doing, especially when they are trying to market their passion, and seeing, like, what like, where the market is. Again, like, that's that's why content marketing is really great because you get to see where your audience is at and, like, then rise to meet them there.

Bryan McAnulty [00:15:30]:

Yeah. Alright. Great. Well, that sounds good. How about, like, as far as next steps? If somebody was gonna be working with you, you mentioned that, like, you would go through, like, their previous 6 months or so of content once they've created that and and try to get them on this path of communicating from their unique message. What kinda happens next? Because I think there's a lot of people that'd be wondering, like, okay. Well, what else do I create? How do I come up with the content ideas in the 1st place? And and I think there's a lot of maybe, like, feeling of uncertainty in in how the whole thing should work and not not working with you, but just in general, the whole process.

Cyndi Zaweski [00:16:13]:

Yeah. I mean, I would I would just say that, like, content strategy and, like, so much of what marketing is is trial and error. It's trying. It's experimenting with new things. So, you know, if you feel like you don't have the perfect plan, it's because that there's no such thing. There's only, like, building upon what you have and getting better and tweaking. And, again, it's like you're putting stuff out there. You're seeing what your audience is saying to you.

Cyndi Zaweski [00:16:40]:

You're tweaking. You're getting better. Like, that that's a large part of the content strategy in the beginning. So that's one other reason why we do an audit. We're looking to just we're looking for patterns. We're like like, where was where in here was your message really strong? Like, what piece of content did you create that you absolutely love to make? What did you like to talk about? And, like, what is our audience's response to this, and and how can we do more of that in more creative ways? So a lot of that is, like, reiteration. So the next thing is kind of, you know, mapping out those patterns, seeing if you're just like anything anything is coming up for you that's feeling good, that feels right for your audience, whether that's, like, a certain format or, you know, if you're saying something in a funny way, if it's more educational, if it's more, entertaining, just kind of picking up on those things. So when you're ideating, you're giving yourself some some, parameters where, so you're not just like, oh my god.

Cyndi Zaweski [00:17:46]:

I need 50 ideas. Right? Like, you're giving yourself some structure to, like, how you should be thinking continue to talk about.

Bryan McAnulty [00:18:01]:

Got it. What about the idea, like, it's good for getting feedback. It's good for creating all these different things to experiment as you say. But what happens when you come across an idea and you think, okay. Well, maybe this one's gonna be really popular. Should I, like, invest a lot of time into this thing before I release it, or should I give it the same time as everything else? Like, how how do you decide how to handle those things? Because I know for myself, I've created content, and I've thought, okay. This is gonna be a good one. Everyone's gonna like this.

Bryan McAnulty [00:18:33]:

No one likes it. And then I I've also created content and thought, like, oh, this is whatever, and then it turns out to be really popular. And I think once in a while, I've gotten something right with that. Last year, I was, like, the first one to get a certain feature in chat gpt, and I checked on Twitter. I was like, wow. Nobody mentioned this. I'm gonna post it. This is gonna go crazy.

Bryan McAnulty [00:18:53]:

And I posted it, and, like, that weekend, I got a 1,000,000 impressions on. It. But for the most part, I I try something and it's, I have not been able to predict it like that. So how do you decide, like, when to invest more in a certain piece of content versus not?

Cyndi Zaweski [00:19:11]:

I again, it's, like, kind of pattern recognition. It's not you're not really looking for one offs. Right? You're, like, generally looking to see, like, if, like, if a like, a way you're saying something is is hitting more or, it's not about, like, going viral once. It's also, like, maybe not even necessarily a a metric of engagement. Like, maybe you got a bunch of shares. Maybe somebody reached out free to you for, consultation. You know? The same things that go viral are not the same things that get clients. So,

Bryan McAnulty [00:19:47]:

That's a really good point, actually. So, I've said that before. And for anybody listening, I think it's really important to understand that because so many people think if I just got that 1 viral post, that'll do it for me. And as an example, like, the the tweet that I'm talking about that I got a 1000000 impressions in the weekend, I got, like, I think, like, 3 or 400 followers from that, but that didn't give me any clients. That didn't nobody signed up for a trial of my software. Like, nobody out of that 1,000,000 impressions. So it's not really the individual post, but it's, like, the continuous, like, collection of everything as you continue creating it.

Cyndi Zaweski [00:20:25]:

Yeah. You know, it's like that saying, like, stacking dimes. Like, you rarely ever, like it's really like you've got, like, a whole influx of money to your business. It's more of this, like, you know, being able to increase your prices steadily over time so you can, like, accumulate, like, that way. But, like, that's, like, content too. It's like an investment in a bank. Like, you're you're kind of building on each other, because repetition matters so much in content and in just in marketing in general. But, you know, people usually think of consistency of, like, how often I'm gonna post or how how much volume I'm putting out.

Cyndi Zaweski [00:21:01]:

But it's also consistency in message because it's that it, people need to hear a message over and over to feel familiar and to feel comfortable with it. Like so you have to, you have to repeat yourself a lot, and that that's all counting for something. Like, even if it's not it like, 1 post is, like, not gonna change your business. It's not gonna change your life. It's more of, like, the ability just to show up and repeat those messages and and, be there for your audience and your potential customers, like, that's going to to win you, like, more success in the end.

Bryan McAnulty [00:21:39]:

Yeah. I like that because I can share myself as well that creators sometimes feel concerned that, oh, I said this before. I already made a post about this. I shouldn't make another one. But the reality is you you have to repeat some of those messages, and it might feel silly to you to, like, be making the same kind of content. But even your biggest fans, they don't see every single thing that you do, and we create tons of content. We publish, like, multiple blogs a week. We have this podcast.

Bryan McAnulty [00:22:11]:

We do doing other videos, courses, community, all kinds of stuff. And we have some customers that are obviously, like, really big fans that they're they're looking at all these things, But then we'll still be surprised that sometimes seeing, like, oh, they didn't know about this. This one thing that we've we've talked about a couple times. They didn't know about that. And so it is important to repeat some of those things in different mediums, different formats, different posts even though you've said it before because it will take some time for your audience to actually see it. And if it is somebody that saw that before, I think they can still benefit from even hearing it again if it's a helpful message.

Cyndi Zaweski [00:22:55]:

Yeah. Absolutely. That it it really is, like, funny to think about, but, like, that's why the brainstorming matters so much. And that's why, like, the ability the ability to express your message and, and then brainstorm around it is really so key. You know, with AI and brainstorming, like, it could be a good tool to help you repurpose, but it's only as valuable as, like, being able to express what you really wanna say. Because it's not gonna help you say anything better. It's just probably gonna help you. It at least right now, the best I can get it is to help me, like, come up with different ways of saying something that I already know is a good thing, like, that I that I for sure wanna say.

Cyndi Zaweski [00:23:39]:

And being able to express that, is really going to be such a an incredible skill set, especially as AI becomes more popular. Yeah.

Bryan McAnulty [00:23:50]:

Yeah. Definitely. I I like to personally use it as, like, a brainstorming partner as well of trying to flesh out those ideas that I have or better define them, start to explain everything. I actually use this. I mean, you can do it on the Chat GPT iPhone app, but I use an app called Super Whisper on my Mac that lets you just talk to it, and then it puts the text in the text field. And that way, I don't have to sit there and typing, but I can just talk to ChitChat GPT from my computer. And I will just kind of say it out and and say things coming to my mind. And it's really not clear, but then I will go through this conversation with Jhachipt and ask it to help, like, clarify those things if it's something I'm trying to define as maybe a task we have to create or an idea that I have and use it as, like, an early brainstorming partner to bounce some of those ideas off of.

Cyndi Zaweski [00:24:45]:

Yeah. I think that's, like, one of the best ways to use it too, to just help you kind of think of things from a different perspective or help you, yeah, like you said, clarify or or change something up because, again, like, that repetition and mess message matters so much that if we can, you know, think of, like, differ a few different ways to say it, that's really like, that's it's a service for your customer and and for you because they they understand you, they they know how you can help them, and, and that builds trust between you and your customers online.

Bryan McAnulty [00:25:24]:

Yeah. So on your website, we saw you mentioned some interesting statistics. You said 70% of potential buyers would rather get information from content than from traditional advertisements. Why is that, and what does that mean for individual creators who start online businesses today?

Cyndi Zaweski [00:25:43]:

You know, I think, in everyday life, we see a commercial and we flick it off. Right? We're just kind of like, no. We don't wanna be sold to, and most people don't wanna be sold to, but they are interested in solutions. So we're not really talking when we are doing content marketing, we're not leading with the product or the ad. I mean, we're not saying that we're not a business. But at the same time, we're saying, like, these are solutions to problems. Like, you know, please, like it's all about staying top of mind with your customer and, like, adding some kind of value to their life even if that value is, like, you're you're going to inspire them today or you're gonna make them laugh with a meme today, like, something that is beyond your product. So, like, having that mix of sharing sharing about your product, but, like, around the transformations that you provide, again, it kinda goes back to, like, loving what you're talking about and, like, loving that, like, oh, if we do this, like, you're gonna get this outcome and it's gonna help you, and talking about it that way is a really great way to connect with your audience over the things you do.

Cyndi Zaweski [00:26:55]:

And I know so much of my audience and so much of your audience too probably really struggle between that, you know, they wanna make a living doing what they love, but they don't wanna be caught in this cycle of endless self promotion. So having that strategy behind it can really help you feel good about going out there and, again, like, having fun creating that content because you're talking about something that you love.

Bryan McAnulty [00:27:20]:

Yeah. Yeah. And it doesn't have to like, it it doesn't have to be a sales y type thing. It doesn't feel sales y when you do it like that. If you just take this approach of either solving somebody's problem or answering somebody's question first, and then you can let them know, hey. If you if you're getting value from this, if you wanna continue, we can give you more when you use our product, subscribe to our membership, whatever that is. And, like, that's that's what we're doing. I guess, as we're talking here now, there's people signing up for trials of my software because they searched something on Google.

Bryan McAnulty [00:27:55]:

They had a question. They had a problem. They found our blog post. They found our video, and we answered that. And then at the end, we said, you know what? If you're doing these things, we can provide more solutions because we've got this software that you can try out. And so as a creator or coach, community builder, you could do that same thing and approach it first with solving the problem or answering the question, then letting them know about your product.

Cyndi Zaweski [00:28:22]:

Yeah. That's a that's a great way to do it. It's like that that trust building and, you know, being, you know, being a helpful guide for them.

Bryan McAnulty [00:28:32]:

Yeah. Exactly. Alright. I've got 1 more question, and that is, on the show, I like to have every guest ask a question to our audience. So if you could ask our audience anything, whether something you're curious about, something you kinda wanna get everybody thinking about, what would that be?

Cyndi Zaweski [00:28:52]:

So here's something that I've been chewing on. So last year, Merriam Webster's word of the year was, authenticity. And now it's so it's almost just like, just the greatest irony with AI coming out and like that, you know, not being so authentic. And, oh, you can and you can see, like, the words unleash, unlock. And, you know, so much of building a a brand online is

Bryan McAnulty [00:29:20]:

Unleash and unlock, those are the those are the big giveaways when somebody's trying to use chat gbt. I I feel like OpenAI did that on purpose. And, like, to that way, it's it's kinda obvious that it would be, writing, writing that copy because they didn't do that when it writes code because I have it write code for me all the time for our software. It doesn't say, like it doesn't call, like, the software classes, like, unleash or unlock or something, but, it seems like it does that very often with the copy that always wants to put those words in there.

Cyndi Zaweski [00:29:52]:

Oh, that's such a great insight.

Bryan McAnulty [00:29:54]:

But anyway yeah. Because, yeah, I noticed those exact same words, from me. So

Cyndi Zaweski [00:30:01]:

Yeah. That's so funny. But yeah. So I would say, like, I I've been thinking about, like, you know, this authenticity and how people want authenticity. And then, you know, using AI. It's like the Super Bowl is is right around this time, and, you know, these brands are paying 1,000,000 of dollars to, like, add the humanity to their brands. And we pay, like, $24 a month to take it out with, like, AI just, like, giving us this kind of copy that's unleashed, unlocked. So, you know, again, like, being able to to talk about your message.

Cyndi Zaweski [00:30:38]:

So thinking about, like, how much do I wanna use AI? How will I use AI to make my brand better? Like, people are worried about, you know, being like everybody else. You're really gonna sound like everybody else if you rely too heavily on it. So really taking a minute to think about, you know, everyone's saying AI is taking over, and it's being pushed all around. But, like, how much of your brand and how much of your communication do you do you want and, like, setting those standards for yourself so you're the one communicating with your audience. Because people don't want to be communicated to exclusively by robots. Like, if somebody's like you said before, if somebody's coming to you, they're coming to to get you. So, you know, just being mindful of it and how much you wanna use it in your business is something that I'm chewing on, and I hope that, you know, other entrepreneurs take a minute to think about as well.

Bryan McAnulty [00:31:33]:

Yeah. It's a excellent question, and I I wish I asked in a way to get to that earlier in in interview with you because I'm really passionate about AI, but I'll also be the 1st one to tell anybody, do not use AI to, like, write replies for you or things like that. Like, we we built the 1st AI Copilot assistant for course creators. We built the 1st autonomous coach that exists, and we write all of our blogs by hand. We don't use AI to write those, and we don't use AI for replies or anything like that. Because when you do, it's exactly what you said. Like, you're the same as everybody. You're you're getting rid of the the thing that's the most valuable about you, your unique message, and there's no value at all in telling chat gbt, like, respond to this comment for me.

Bryan McAnulty [00:32:23]:

And so yeah. I I whenever I see a comment and it's like, wow. This was clearly a reply by, like, chat gbt. I just I feel bad for for whoever that creator is because it's like they're they're not helping anybody, and they're not helping themselves in any way by doing

Cyndi Zaweski [00:32:40]:

So very important. Very important. I it I've there's a lot of conversation about it. And, yeah, I think the the consensus is nobody likes to be responded to by a robot, and and you should probably just take the minute to write your own thought.

Bryan McAnulty [00:32:57]:

Yeah. Definitely. Alright. Well, that was excellent. Before we get going, Cindy, where else can people find you online?

Cyndi Zaweski [00:33:04]:

I am at ascent underscore underscore story craft, on Instagram andatwww.cindyszoweski.com.

Bryan McAnulty [00:33:15]:

Alright. Awesome. Thank you. I'd like

Bryan McAnulty [00:33:17]:

to take a moment to invite you to join our free community of over 5,000 creators at creatorclimb.com. If you enjoyed this episode and wanna hear more, check out the Heights Platform YouTube channel every Tuesday at 9 AM US central. To get notified when new episodes release, join our newsletter at thecreatorsadventure.com. Until then, keep learning, and I'll see you in the next episode.