Bryan McAnulty [00:00:00]:

You need a passion to start a business? Today, I'm interviewing a quiltrepreneur. That's right. A business owner who gained success through quilting. Elizabeth Chappell didn't always know what she wanted to do, but a few years ago, she discovered the world of quilting not because of a passion, but because of the business potential that she saw. And since then, she's never looked back.

Elizabeth Chappell [00:00:19]:

Pick a thing and do it. There'll be some things about your job that you don't like, and there'll be other things that you love. And so as long as you're like, yeah, it's interesting. I could do that. And there's a market for it, you know, just jump in. I think that wishy washy of, like, oh, I don't know what to do, but maybe I should do that. Just pick one and go for it. Today, she is here to share her success story, teach you how you can start a business, even if

Bryan McAnulty [00:00:37]:

you're here to share her success story, teach you how you can start a business even if you haven't discovered your true passion, and even if you never considered quilting yourself. This interview has excellent lessons in choosing the right business model. Welcome to the creator's adventure, where we interview creators from around the world hearing their stories about growing a business. Hey, everyone. I'm Brian McAnulty, the founder of Heights Platform. Let's get into it. Many have asked me what software I use to record such high quality video for this podcast. I use Riverside and what's great about Riverside is it records the local camera feed from you and your guests around the world, which means crisp 4 k video without having to worry about blurriness due to Internet hiccups.

Bryan McAnulty [00:01:22]:

Riverside is also a great editor, fitting with my philosophy of making it easy for yourself to create because there is nothing that your guests or you have to download. We also use Riverside's AI magic clips to find interesting moments for our episode intros. And I'm happy to announce that Riverside is sponsoring this episode. And if you sign up at creators. Riverside.fm/creatorsadventure and use code creators adventure, you'll get 15% off. You can find the link in the episode description as well. Now back to the show. Hey, everyone.

Bryan McAnulty [00:01:53]:

We're here today with Elizabeth Chappell. She is a Minnesota born entrepreneur. Now living in Texas with her husband and 3 kids with a passion for quilting that evolved into a thriving business. Elizabeth is the founder of Quilters Candy, where she serves quilters who want to start a business of their own in the quilting industry. Through her courses, podcasts, and books, Elizabeth teaches topics like how to write and sell quilt patterns, how to grow a successful career in quilting, and more. Elizabeth, welcome to the show.

Elizabeth Chappell [00:02:28]:

Hey. Thanks so much for having me. I'm excited to be here.

Bryan McAnulty [00:02:31]:

Yeah. I'm looking forward to talking with you. So my first question is, what would you say is the biggest thing either that you did or you are doing that has helped you to achieve the freedom to do what you enjoy?

Elizabeth Chappell [00:02:43]:

So the biggest thing I mean, what's interesting, in your introduction, you said a quilter turned entrepreneur. It's kind of the other way around, and, like, I I kind of didn't embrace that for a while because I feel like a sellout to quilters, but I've always had an entrepreneurial spirit. I've always thought, like, how could I earn a little bit more? How could I do this on my own? If I had a boss, I don't know, like, how could I be the boss, or how could I hire people? And so my brain's always been wired that way, thinking thinking in that way. And so I don't know. The more that I work with entrepreneurs, the more I feel like there's a type of a person, and I definitely have ADHD. And, honestly, I feel like that has helped me. I know a lot of people are like, it's such a terrible thing. It's hard to focus, but it's also really helped me just kind of jump in and do certain things without overthinking it, and so that's helped me as well.

Bryan McAnulty [00:03:41]:

Yeah. That's really interesting that you you kind of became a quilter so you could start a business Mhmm. Instead of the other way around. So do you believe that, like, you need to be passionate about something in order for the business to be successful later? Like, you did eventually fall in love with quilting its I did.

Elizabeth Chappell [00:04:01]:

Like, yeah.

Bryan McAnulty [00:04:02]:

But do you feel do you feel if you didn't, do you feel you would be, like, at the same level of success that you are today, or do you think you would have tried something else?

Elizabeth Chappell [00:04:11]:

That's a great question. I, if I hated what I did, if I hated quilting, I wouldn't still be with it. But, actually, I think it speaks to this so many entrepreneurs are like, well, where is my passion? I should really do this thing that I love. I do think it's a lot less about that and, like, just pick a thing and do it. There'll be some things about your job that you don't like, and there'll be other things that you love. And so as long as you're like, yeah. It's interesting. I could do that, and there's a market for it.

Elizabeth Chappell [00:04:42]:

You know? Just jump in. I think that wishy washy of like, oh, I don't know what to do, but maybe I should do that. Just pick 1 and go for it. You know?

Bryan McAnulty [00:04:51]:

Yeah. Yeah. I think that's great advice because I see way too often there's, like, this grass is always greener, symptom that entrepreneurs have. I'm always thinking, oh, somebody's saying I can make money with that. Maybe I should drop everything and then start this whole new thing.

Elizabeth Chappell [00:05:04]:

Yep.

Bryan McAnulty [00:05:04]:

And, yeah, you can make money pretty much with anything. So the point is that you got to stick with it. I also think there's a lot of things that your passion for it can naturally evolve as you become better at it because you learn these things that become interesting to you that it's maybe not possible to be interesting in the same way if you don't know about it, I guess.

Elizabeth Chappell [00:05:26]:

Absolutely. There was a man who lived near us who was an amazing musician, piano player, and this was years ago. And I was like, I want my kids to learn to take piano, but I kinda wanna wait to see if that's what they're interested in. And he was like, I see it differently. Have him take piano lessons, and once they get good at it, they're gonna love piano. He was like, no kid loves to go to school, but you make him go to school. You know? Like, no one loves work. You just do the work, and then you love what you do.

Elizabeth Chappell [00:05:53]:

So just get going with it. You know?

Bryan McAnulty [00:05:56]:

Yeah. Well so you mentioned, like, okay. We we pick something instead of thinking forever about it. But what was it that made you decide, okay. I'm gonna start something in this quilting niche?

Elizabeth Chappell [00:06:11]:

Yeah. So I had a good friend and a neighbor, and we would go walking every day, and I kind of roped her in. I was like, we should start a business together. And her mom came to Houston, where I live, for this market, and I was like, what is this market your mom does? The 2nd year she came, I was like, can I come along and see what she does? And it was this huge quilt market. And so I've been doing enough studying to know you need to find a niche market where people are congregating and already spending money. You don't wanna try and create demand. Go where there is demand and find a little niche. You know? So I went to this market, and it was very cool.

Elizabeth Chappell [00:06:49]:

I mean, in my mind, quilting was, like, not something I would be interested in, but it was very trendy. It was it just spoke to me. Plus, I saw the money that was being spent there, the people who were coming, the amount, the volume. I mean, I was like, this is that niche market of which I've been reading. You know? So I told my friend, and her mom was highly successful, like, quilting famous. You know? She was a fabric designer, and everyone's like, no way. That's her daughter. What? So I was like, hold on.

Elizabeth Chappell [00:07:18]:

There's a market here. We have an inn with your mom. Let's start a business in this little industry. And she's like, okay. And then I was like, and if I'm gonna do that, I should probably learn how to quilt, so can you teach me how to quilt? She's like, sure. So that's how it started.

Bryan McAnulty [00:07:34]:

Interesting. And did you feel like you were you were coming to that with something you knew that you could bring, like, different or from your expertise already? Or did you feel like, okay. This is just this is an opportunity I see really clearly that I wanna pursue.

Elizabeth Chappell [00:07:51]:

Yeah. It was an opportunity that I saw. And then I was like, what what kind of product could we even bring? Because I don't quilt. And so oh, what did you hear that noise in the background?

Bryan McAnulty [00:08:07]:

No. Maybe it was mine. We'll cut it out.

Elizabeth Chappell [00:08:09]:

We'll edit that out. Okay. Where was I? What was I saying? Sorry.

Bryan McAnulty [00:08:15]:

About you're saying if you you didn't even have a product, and and what were you gonna do if you don't quilt?

Elizabeth Chappell [00:08:19]:

Right. So, you know, thinking about what what kind of product could we have in this quilting world, and at that time, it was 2015, these monthly subscription boxes were coming up, like clothing, makeup, the the shave club, all this. And I was like, man, there are no subscription boxes for quilters. What if we did that? And that was an easy transition because I love to shop. I like to look for cute little notions. This market that we went to had bunch of booths. You know? I mean, that was easy for me. I didn't really have to know how to quilt.

Elizabeth Chappell [00:08:50]:

I could just find cool, cute things and fabric and, like, oh, that's a fun pattern. So then as I curated those things, I would pique my own interest and, like, actually, I wanna learn how to make that quilt. Let's do that. And then it just snowballed from there.

Bryan McAnulty [00:09:06]:

Yeah. And so we saw that you transitioned from that monthly subscription box model to an online membership. Then you became, like, a fabric designer and author, and now a podcast host. So could you walk us through, like, why these transitions happened and

Elizabeth Chappell [00:09:22]:

maybe, like,

Bryan McAnulty [00:09:22]:

the key decisions along the way?

Elizabeth Chappell [00:09:24]:

Yeah. Well, so for 1, my business partner ended up moving, and so that was, you know, like, do I wanna keep doing this box? And I did. I did the subscription box for a while. But, again, looking at business and thinking about it, every dollar more that I earned was more work for me. I had to pack another box. I it was just it wasn't scalable. I would hit a peak where I'd either have to hire someone else or out whatever, outsource. Plus, there was a risk.

Elizabeth Chappell [00:09:56]:

I had to buy the product and hope that I would sell it and it had been going well, but I started to see other business models where they were doing digital things. You create it once and the sky is the limit. You don't have a cap. Every extra dollar you earn is no more work for you. You do the same amount of work no matter what. And I was like, that seems like a way better business model. So I transitioned and stopped doing the box and started a monthly membership where they would just get a pattern every month. And the margin, I mean, I was earning more with this digital membership at $12 a month than I was per box.

Elizabeth Chappell [00:10:36]:

Like, to earn only $11 per box, that's it's a lot of work, you know, for $11. So, I mean, times up by 100 shirts. But anyhow, way less work and a lot more income. So, so I switched to that and, you know, there's other aspects of the business, but that was the big transition where I was like, well, this seems like a way better business model.

Bryan McAnulty [00:11:00]:

So I I'm guessing, like, since then, you've been definitely happy with that, switch.

Elizabeth Chappell [00:11:05]:

Yeah. Yeah.

Bryan McAnulty [00:11:08]:

And then when did things like be becoming an author and and the fabric and the podcast, when did that come into play?

Elizabeth Chappell [00:11:14]:

Yeah. So along with my membership, I also started selling a course. And so I have, you know, these 2 audiences. 1 is, like, the hobbyist quilter who wants to come and and make a quilt because they love to quilt. But then I had these other people who were like, I kind of wanna start a business in this industry as well. Nobody even to this day, there are not a lot of people in the quilting industry who share business advice. They just don't. And so I was like, well, I'll be that person.

Elizabeth Chappell [00:11:45]:

I'll help them. You know? I learned how to write quilt patterns using Adobe products. No one taught me. It really sucks to learn how to do it, and, like, my first couple patterns were terrible. And I was like, well, I would have loved a course, so I'll do that. And then my audience, my Instagram was growing, and so companies would reach out and say, hey. Do you want to write a book? We'll be your publisher. I was like, yeah.

Elizabeth Chappell [00:12:10]:

Especially since I'm teaching people how to write patterns, I was like, that's really great, you know, credibility. And fabric companies in the quilting industry to have an audience is really appealing because you're gonna help them with their marketing. So I got a license to design fabric. And just, like, 2023, it actually got really big. My business got really big, and I was like, I'm gonna get to the $1,000,000 mark. Yeah. And then I kinda hit a burnout, so I sold my membership, and I still have my course, but I'm kinda reevaluating what can I do? Again, it's that how can I work the least amount but get the most income and and not burn out? You know?

Bryan McAnulty [00:12:48]:

Yeah. Yeah. I think there's 2 really interesting points there. One thing is that it's definitely more of a unusual topic of, like, how to get involved in the quilting business. And I wish that more people knew like how many businesses are out there where there's people really, really successful doing things like that you've never heard of. And as entrepreneurs, we're exposed to, like, the make money online space. And so you see that. You see somebody selling something about that, but you don't see all the other people out there who are really successful in what they do in all these other little different niches.

Bryan McAnulty [00:13:26]:

And I think in a lot of times, what is surprising to people is people think, oh, I have to be this, like, massive, like, YouTuber or Instagrammer and have this giant audience first. But you can really grow a lot and make a ton of sales with your own product in a niche before you have a massive audience. And people think like the they think of like being an influencer is like not about selling a product is about like the ad revenue you get. But, of course, the the real money comes from having your own product to sell. Mhmm. The second part is how you're constantly changing everything. And we talked before about people worry about, gotta I gotta pick the right thing here, and they get paralyzed by that. But it is this journey of, like, constantly evolving and figuring out what's right for you.

Bryan McAnulty [00:14:14]:

And that's something that is is awesome about business and especially in the digital space. It's even easier to shift that model, I think. And so yeah. So you sold the membership, and then now you have the course. Why why do you prefer the course over the membership?

Elizabeth Chappell [00:14:33]:

Yeah. It's an interesting thing, and I struggled with that membership for years because it's good revenue. It was doing well, and it just logically didn't make sense financially. Like, why on earth would you do that? But it my heart wasn't in it, and, you know, all of these coaches that I had and everything, they're like, just have your team do it for you. But no matter what, if it's there and you're the owner of a business, it takes up mental space. And I just was done with that. And it's been such a relief not having it, not having to think about how to market every quarter when doors open, and I just don't wanna talk about it anymore. And so I I really I mean, this kind of goes against what I said at the beginning where I'm like, just jump in and do the thing.

Elizabeth Chappell [00:15:20]:

Yes. Do the thing. But then it does allow you to pivot and and change. And I feel like now because I have a brand, because I have an audience, I can pivot and do something. Not like I'm not gonna go start selling gardens or bird bird or what you know, it's still gonna be quilts and fabric and all of that, but it allows me now that I've established myself to kind of pivot and change and do other things that really speak to me and bring me passion and excitement.

Bryan McAnulty [00:15:46]:

Yeah. Yeah. And, like, if you stood there, like, on the sidelines figuring out what to even do, you wouldn't even be able to get the membership to the point to realize that, oh, actually, this is not the thing that I enjoy the most.

Elizabeth Chappell [00:15:59]:

Mhmm.

Bryan McAnulty [00:16:01]:

So with that, like, the you managed to to build income in these different ways from this niche. What, like, part of your business brings the biggest chunk of revenue today?

Elizabeth Chappell [00:16:13]:

My course, hands down. Even when I had the membership, the course was bigger, and it was just a one time and I also liked that too because I open it, and it's, what, 8, 9 weeks, and then I'm done. And I do have my alumni are like, are you gonna have a membership where you'll have ongoing access to you and ask questions? And I'm like, no. I don't wanna do that. I could. That's an opportunity, but I don't want to do that. And so it's kind of nice offering something that just does really well, and I only have to show up live, you know, for 1 q and a for 8 weeks. I mean, it's a lot of work getting the course quality content to be good.

Elizabeth Chappell [00:16:50]:

But once it's done, it's like, oh, this this is lovely. I'll sit back for the rest of the year and do, you know, my little things, and then that's my thing. You

Bryan McAnulty [00:16:57]:

know? Yeah. Got it. Yeah. And, yeah, definitely, it there there is no, like, one solution, I don't think. We we get asked often, like, what what's the better thing? What what will I make more money doing? Like, a a community, a membership, a course, coaching, and it really it doesn't matter. It's just the thing that you wanna do. Mhmm. So with that course, what kind of, like, experimentation had to happen with that? Was there, like, different price points, along the way? Did the content ever have to, like, dramatically change, or did you feel it's more just a constant, like, slight refinement as you went?

Elizabeth Chappell [00:17:36]:

Yeah. The 1st year that I opened it, it was 2020, and so that was great for course creators because everyone is like sorry, monogka. Everyone is like, oh, I wanna have a course or do something online. So I opened it, and I started off with a lower price point knowing this is my 1st year. I took a lot of feedback. 2nd 3rd year kind of tweaked it a bit. And then going into my 4th year? Anyhow, my 3rd one of the the most recent time I launched the course, I hired a curriculum specialist. And she came in and I mean, I completely redid the course, restructured it, and that was so much work, but I'm also really proud of the that work that I did.

Elizabeth Chappell [00:18:19]:

But, yeah, I think that answers your question. Is that right?

Bryan McAnulty [00:18:22]:

Yeah. Yeah. That's right. So for those out there who have some kind of, like, artistic passion that they think they wanna start a business around, what would your advice be to them?

Elizabeth Chappell [00:18:34]:

Yeah. I mean, first, I would practice teaching it. I I mean, depending depending on what your thing is. So this you know, it might be different looking at depending on what what people are wanting to sell. But But I think it's a good idea to try and teach in person a couple of times. Let's just take quilting, for example. If you wanna teach an online quilting course, try and meet with a few people in person and see how that see what the questions are, see what they're struggling with. Just having a little bit of practice will really help you know how to teach a course better.

Elizabeth Chappell [00:19:07]:

And then offer it at a discounted price. Say, hey. This is my beta testing. You know? You are I like to grandfather people in and say, if you buy the very first course ever, you get the lowest price, plus you'll get the updated course moving forward. It's high incentive. But in return, I'd love your feedback. So get a lot of feedback. And then as much as it really sucks to hear feedback, you should always be asking for feedback from your students.

Elizabeth Chappell [00:19:33]:

Listen to the questions that they have. If there's something that everyone's asking the same question on lesson 3, clearly, I need to teach that differently because it's not resonating. Instead of putting the blame on the students, like, they're just not getting it. You know? Just be humble yourself enough to be like, I could probably teach that differently if everyone is struggling or, you know, 10 out of the 50 people are struggling. That's a sign that, maybe if we do that. And I do think hiring a course curriculum specialist, once you've done it a few times and you're earning good money, I think it's a really good idea to get a curriculum specialist to get some different eyes on your, you know, your course.

Bryan McAnulty [00:20:12]:

That was for, like, the the internal content more than the marketing?

Elizabeth Chappell [00:20:16]:

Yeah. Yeah. That's just for the internal content. Marketing is a whole another story, which I love marketing, by the way. But, and I think I don't know. I would love to hear from your audience. And maybe I'm biased because I see this so much, but I feel like people are a little jaded by courses because some people are promising the moon, you know, like, earn a $1,000,000 in 2 seconds when you take my course. And they take the course, they're like, no.

Elizabeth Chappell [00:20:41]:

That didn't happen. So now with online courses, I feel like people are a little more reserved and scared, and people get nervous to market and to sell because they've seen slimy marketing. But marketing doesn't when you have a good product, own it. Like, you can own that. You

Bryan McAnulty [00:20:58]:

know? Yeah. Yeah. I agree. I've I've noticed that, and I I think it's, like, just the explode explosion of courses. But what's been very interesting to me is, like, there's this this negative stigma in some way about certain types of courses and, like, the make money online niche. But, like, people see these kinda like like grifters saying, oh, you're gonna earn all this money really fast. And some of them have, like, an outstanding product and, like, what they're saying and whatever they're promoting. Like, they really are gonna teach you something that that can get results.

Bryan McAnulty [00:21:30]:

Others, like, maybe not so much. But what I found interesting is, like, those people, there's not so many of them actually. Like, you hear them and you see them online because they're so loud in, like, the space. But, like, looking at our own customers, we have thousands of course creators. And, like, my my team cannot point to, like, a single person that we're like, oh, there there's that person that's a little bit too aggressive with their marketing. They're probably exaggerating some things. Like, I don't I don't know that customer. I don't I don't feel like I have that customer.

Bryan McAnulty [00:21:57]:

So I'm proud of that. And I think it's a good sign of the industry overall that the majority of creators out there, like, they are teaching all these different creative subjects, like, about quilting and things that you probably haven't heard of, but, that's really what the majority of it is. So I I am really optimistic still about how course creation will continue to evolve.

Elizabeth Chappell [00:22:17]:

Yeah. And I will say the more you put yourself out there and the bigger your audience gets, you will have people that are going to be a a, you know, Debbie Downer or whatever who are gonna nitpick. And it's real I know it's easier said than done because I've been in the trenches, and it sucks when it's you, but it really is more about them. And if you feel good about your product, just own that and, like, just leave that alone. Let them say their thing and just show up with confidence and sell your thing.

Bryan McAnulty [00:22:47]:

Yeah. You you can't help everyone, and it's bound bound to happen as you grow. Like, I've had a number of things where, like, I'm doing something for free. I'm teaching you for free. I have nothing to sell the person. And they're like, oh, yeah. Right. You're you're just trying to trick me or something.

Bryan McAnulty [00:23:01]:

And Mhmm. There there's nothing that they can buy from me. Like, I'm just helping them. But, yeah, it will happen. So, yeah, I wanna get more to the the marketing. So what do you feel were the most impactful marketing tactics to grow your business?

Elizabeth Chappell [00:23:16]:

Yeah. So at first, with the monthly subscription box, it was curated. And so we would feature products from different makers, and we were very intentional about, you know, the look and what we picked, that it was on brand, but also people who had an audience. And so we would say, hey. Great. We'd love to buy your fabric or your patterns. In exchange, will you tell your audience about the box and that they can get your stuff here? And so every month, we would feature a new designer or artist, and they would share about our stuff. And then when I switched to I mean, I would also send the box.

Elizabeth Chappell [00:23:49]:

So if you have a physical product, you can send it to people and say, hey. Do you mind just sharing this with your audience? If you have a course or something, you can invite guests to speak in there and ask them, hey. Would you share about this with your audience? Or, again, you can give it to people for free and say, would you here. You can have this for free. If you don't mind just either having a testimonial or sharing about it with your audience. So I call that collaboration where you are giving something or promoting someone and exchange they're telling their audience about you. Because at first, you have no audience, and so you need somebody to be like, go look over here. And then the more you do that, the the better your product is, the more that will just snowball.

Elizabeth Chappell [00:24:29]:

So collaboration. And then, Instagram growth for me. I've I know there's, you know, all different platforms, TikTok, Facebook, whatever. For me, it's been platform, but, like, it's a free platform, and you get seen, you get to grow an audience for free. Yes. You have to play by their rules, but it's doable. I mean, in the last few months, I've grown by almost a 100000, like 85,000. And some people are like, it's dead.

Elizabeth Chappell [00:25:02]:

It's not working. I'm like, no. Yeah. Uh-huh. And so

Bryan McAnulty [00:25:06]:

it works. Like What is the total now? That's like aren't you, I think, around a 130,000 followers?

Elizabeth Chappell [00:25:12]:

Yeah. Yeah.

Bryan McAnulty [00:25:13]:

So, like, the the growth of that has actually been in the last few months?

Elizabeth Chappell [00:25:17]:

Yeah. So well, I guess a little less than that. So I was at, like, 48,000, in December. And then since December, and it's what now? April. Wow. I'm at

Bryan McAnulty [00:25:27]:

a high 50. That is really fast, and I think that will hopefully inspire some people who they feel like, okay. Well, it's not it's not there yet. But one once you figure something out, it can grow relatively quickly. Do you feel like it's it's just the consistency over time and things like that, or do you feel like you figured something out that did help you kinda spike that growth?

Elizabeth Chappell [00:25:47]:

Yeah. I did take a course. Can I share who the course was from? It's I'm not an affiliate or anything. Sure. Sure. Gardenary, Nicole from Gardenary Co. She doesn't even offer it very often, and people will go they're they're like, the gardener? She doesn't offer this course. It just pops up every once in a while.

Elizabeth Chappell [00:26:04]:

So I signed up for her I think it's a membership. I didn't even know what I was signing up for, but she's at a million she's almost at a 1000000 followers. And I was like, she knows what she's talking about, and she sells a product. She's not selling you know, people will be like, take my course on how to grow on Instagram, but all they're selling is how to grow on Instagram. I like that she's selling a product, and she's like, I've grown an audience and I sell a product. I was like, So I she really did teach me tactics that have made a world of difference. So when people are like, just be more consistent. If you're consistent in doing it poorly, it's not gonna help.

Elizabeth Chappell [00:26:38]:

And so learning how to do it well makes a big difference.

Bryan McAnulty [00:26:43]:

Great. Yeah. So for you, is that content like, is it mostly reels? Is it going live? Is it regular posts?

Elizabeth Chappell [00:26:50]:

Reels. Yeah. In fact, I'm keeping statistics now. In the last month, I did one post and all the rest are reels. And for a few weeks there, I did 2 reels a day. There was a competition for a new iPhone. I was like, I will win. So I did 2 reels a day just so I could win it.

Elizabeth Chappell [00:27:06]:

But it's short form video. Yeah. And we're talking, like, 5 to 7 seconds. And, I mean, for tips here for the listener, you wanna hook at the beginning, and people are like, I know I've heard the hook. Hooks are like, you wanna shock people. You wanna say something like, I hate this. Negativity trumps. Right? I'm sorry.

Elizabeth Chappell [00:27:24]:

Not politically trumps. Negativity reigns. And so negativity like, if you say, like, this is the worst. Do not do this. Something like that that's kind of negative, or I would pay double for this, or, you know, things that are just gonna make people like, wait. What? Like, capture their attention and then just do a 5 to 7 second video. If you can do just that, you're golden. So yeah.

Bryan McAnulty [00:27:51]:

Alright. Well, one of the questions I'd like to have on the show is to have every guest ask a question to the audience. So if you could ask our audience anything, whether it's something you're curious about or you kinda wanna just get people thinking about, what would that be?

Elizabeth Chappell [00:28:05]:

Yeah. I'm curious what the biggest struggle is for people growing their love to hear what their biggest hurdle is

Bryan McAnulty [00:28:22]:

for success. Alright. And then before we get going, where else can people find you online?

Elizabeth Chappell [00:28:30]:

Yeah. I have a podcast. It's called Craft to Career, and it's just really how to grow a a business. So if you want marketing tips and all that, head over there. And then on Instagram, you can take a look at the things that are working for me. It's quilter at quilters_candy.

Bryan McAnulty [00:28:48]:

Awesome. Thanks so much, Elizabeth.

Elizabeth Chappell [00:28:50]:

Yeah. Thanks for having me.

Bryan McAnulty [00:28:52]:

I'd like to take a moment to invite you to join our free community of over 5,000 creators at at creatorclimb.com. If you enjoyed this episode and wanna hear more, check out the Heights Platform YouTube channel every Tuesday at 9 AM US Central. To get notified when new episodes release, join our newsletter at thecreatorsadventure.com. Until then, keep learning, and I'll see you in the next episode.